Google AdSense Program Policies

This document is the Google AdSense Program Policies, governing the participation of website publishers in Google's AdSense advertising monetization program; it operates alongside the Google Publisher Policies and the AdSense Terms of Service as a binding condition of program participation. The terms require publishers to comply with content restrictions covering prohibited categories (adult content, dangerous content, deceptive content, illegal content, and content that enables dishonest behavior), implement placement restrictions on ad code (prohibiting placement on non-content pages, in emails, in software clients, or on pages primarily designed to show ads), and maintain traffic quality standards that prohibit any publisher behavior that generates invalid clicks or impressions, including incentivized clicking, automated traffic, and click flooding. The policy authorizes Google to suspend or terminate publisher accounts and withhold payments for policy violations, and reserves to Google unilateral determination of what constitutes invalid traffic, with limited publisher recourse described in the document. The policy engages frameworks including the FTC Act (deceptive advertising, endorsement disclosures), COPPA (child-directed content restrictions), and EU and UK regulatory requirements for privacy and cookie consent; applicability of specific provisions varies by jurisdiction and publishers operating in the EU and UK face heightened obligations under GDPR and the Privacy and Electronic Communications Regulations. Material compliance considerations include the breadth of Google's discretion to classify traffic as invalid and withhold earned revenue, the requirement to implement Google-approved consent management platforms in certain jurisdictions, and the obligation to accurately represent ad inventory to buyers through the Google publisher network.