Google commits to notifying Customer of Data Incidents promptly via the registered Notification Email Address and taking reasonable mitigation steps, while placing sole responsibility on Customer for all third-party and regulatory notification obligations arising from the incident.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision allocates third-party breach notification responsibility exclusively to Customer, meaning that Customer must have internal procedures for assessing and executing regulatory and data subject notifications under GDPR Articles 33 and 34 upon receiving a Google incident notification, without any direct notification obligation assumed by Google toward regulators or data subjects.
Under this provision, if a Data Incident occurs affecting Customer Personal Data, Google's obligation is limited to notifying Customer at the registered email address and taking mitigation steps; all regulatory filings and data subject notifications required by applicable law are the Customer's sole responsibility to execute.
Cross-platform context
See how other platforms handle Data Incident Notification and Customer Responsibility and similar clauses.
Compare across platforms →"If Google becomes aware of a Data Incident, Google will: (a) notify Customer of the Data Incident promptly and without undue delay; and (b) promptly take reasonable steps to minimise harm and secure Customer Personal Data. Customer is solely responsible for providing the Notification Email Address and ensuring that the Notification Email Address is current and valid. Customer is solely responsible for complying with incident notification laws applicable to Customer and fulfilling any third party notification obligations related to any Data Incident. Google's notification of or response to a Data Incident under this Section 7.2 (Data Incidents) will not be construed as an acknowledgement by Google of any fault or liability with respect to the Data Incident.Excerpt from Google Ads's Data Processing Terms
REGULATORY LANDSCAPE: This provision engages GDPR Articles 33 and 34, which require controllers to notify supervisory authorities within 72 hours of becoming aware of a personal data breach and, where required, to notify affected data …
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This provision allocates third-party breach notification responsibility exclusively to Customer, meaning that Customer must have internal procedures for assessing and executing regulatory and data subject notifications under GDPR Articles 33 and 34 upon receiving a Google incident notification, without any direct notification obligation assumed by Google toward regulators or data subjects.
Under this provision, if a Data Incident occurs affecting Customer Personal Data, Google's obligation is limited to notifying Customer at the registered email address and taking mitigation steps; all regulatory filings and data subject notifications required by applicable law are the Customer's sole responsibility to execute.
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