The policy prohibits ads that collect user data through deceptive means, without appropriate security measures, or without user disclosure. This covers collection of financial identifiers, government identifiers, and other personal data through ad interactions.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes data collection conduct standards that apply at the ad interaction level, complementing Google's broader privacy policies and creating a platform-level enforcement mechanism for deceptive data collection practices independent of applicable privacy law.
The agreement prohibits advertisers from using Google Ads to collect personal data including credit card numbers and Social Security numbers through deceptive ad interactions or without user disclosure. This provision is enforced through ad disapproval and account action.
How other platforms handle this
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"Data collection and use: We want to ensure that ads we serve are not collecting data from users in an unauthorized or deceptive way. Examples of prohibited practices: running ads that collect user data (such as credit card numbers, social security numbers) without appropriate security measures; collecting user data through ad interactions without user knowledge; using misleading or deceptive tactics that collect user data without proper disclosure.Excerpt from Google Ads's Advertising Policies Overview
1) REGULATORY LANDSCAPE: This provision directly engages GDPR in the EU and EEA, which requires lawful basis and transparency for personal data collection, and CCPA and CPRA in California, which require disclosure and opt-out rights …
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This provision establishes data collection conduct standards that apply at the ad interaction level, complementing Google's broader privacy policies and creating a platform-level enforcement mechanism for deceptive data collection practices independent of applicable privacy law.
The agreement prohibits advertisers from using Google Ads to collect personal data including credit card numbers and Social Security numbers through deceptive ad interactions or without user disclosure. This provision is enforced through ad disapproval and account action.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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