Google Gemini updated its privacy policy on April 30, 2026, making several notable changes. The policy now explicitly lists 'Memory' as a feature requiring your consent, previously this was not mentioned in the consent section, and it removed a restriction that previously limited chat-based personalization to users outside the EU, Switzerland, and the UK — meaning that geographic limitation is no longer stated. Instructions for managing the Memory feature have also been simplified, removing the note that 'Keep Activity must be on' to use it.
Google Gemini removed language that previously restricted chat-based personalization to users outside the EU, Switzerland, and the UK, which could mean users in those regions are now subject to this feature without the prior carve-out. The policy also now names 'Memory' explicitly as a consent-based feature, alongside Voice Match, giving it more formal status but also signaling its broader use. You can go to your Gemini settings to turn the Memory feature on or off to control whether your past chats are used to personalize your experience.
Google is now explicitly saying it needs your permission to use Memory, which means you should check whether you've actually consented to it.
If you're in the EU, UK, or Switzerland, Google may now use your Gemini chat history to personalize your experience in a way the policy previously said it wouldn't.
+ 1 more obligation changes. Full breakdown available with Watcher.
Unlock — $9.99/mo →The removal of the geographic restriction on chat personalization is significant because EU, UK, and Swiss users previously had an explicit policy commitment that their chats would not be used for Gemini personalization — that commitment no longer exists. This matters both for individual users who may not realize their chat history is now being used differently, and for organizations that relied on that language to represent Gemini's data practices to their own stakeholders.
This is the 3rd significant Data Collection Expansion change Google Gemini has made since ConductAtlas began monitoring.
ConductAtlas has recorded 6 material changes to this document over 38 days of monitoring (since March 2026). An additional minor or cosmetic changes were excluded.
4 of Google Gemini's significant changes have been classified as negative for consumers.
The explicit carve-out preventing EU, Swiss, and UK users from being subject to chat-based personalization has been removed entirely from the policy.
Memory is now explicitly named alongside Voice Match as a feature requiring user consent, formalizing its legal basis in the policy.
The statement that 'Keep Activity must be on' to use Memory has been deleted, removing a disclosed control mechanism without replacement.
ConductAtlas Policy Archive Entity: Google Gemini | Document: Gemini Apps Privacy Notice | Record: CA-C-000736 Captured: 2026-04-30 06:32:02 UTC URL: https://conductatlas.com/change/2026-04-30-google-gemini-gemini-apps-privacy-notice-736/ Accessed: May 2, 2026
Unlock the full analysis
14-day free trial available.
Google Gemini's April 30, 2026 update removes an explicit geographic carve-out that previously limited chat-based personalization (via Gemini Apps Activity) to users outside the EU, Switzerland, and the UK. This touches GDPR consent and legitimate interest bases under Art. 6 and Art. 5(1)(b) GDPR (purpose limitation). The removal of the phrase 'Keep Activity must be on to use this feature' also eliminates a stated dependency that users may have relied on as a control mechanism. Compliance teams with EU user bases using Gemini should assess whether this change affects their vendor data processing assessments and whether updated DPAs or user disclosures are needed.
1. GDPR (EU) 2016/679 — Art. 5(1)(b) (purpose limitation): removal of geographic restriction on personalization may constitute a new or broadened processing purpose for EU/EEA users. Art. 6(1)(a) (consent as lawful basis): Memory is now explicitly named as consent-dependent, raising questions about whether prior consent was adequate. Art. 13(2)(b) (information to be provided): updated scope of processing must be disclosed to data subjects. Art. 7 (conditions for consent): changes to how Memory consent operates must be adequately communicated.
Compliance intelligence locked
Obligation analysis, escalation trigger, board language, and recommended action.
Watcher: regulatory citations + obligations. Professional: full compliance memo.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-000736.
See the full side-by-side comparison of every sentence added, removed, and modified.
🔒 Unlock full diff — Watcher $9.99/moGoogle Gemini updated its privacy notice on April 29, 2026 to clarify what types of recordings are collected and potentially …
Google Gemini made a minor wording update to their privacy notice on April 22, 2026. The link text for managing …
Google Gemini updated their privacy notice on April 17, 2026, by adding a link to a new resource titled 'Manage …
We monitor 200+ platforms and archive every change — verified and timestamped.