Amazon's privacy notice expanded its disclosure of data practices related to artificial intelligence and machine learning. The updated language now explicitly states that Amazon uses machine learning and AI to enhance customer experience, including for developing and deploying generative AI models, and added a reference to its Generative AI Development Disclosure for details. The policy also clarified how carrier-provided address information is used and added a new disclosure category covering ad interaction data and third-party advertising content received from external sources.
Consumers: Amazon's privacy notice now explicitly tells you that your data may be used to build and improve AI systems and generative AI models.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
→ Review the linked Generative AI Development Disclosure for specific details on how your data may be used in AI model development.
→ Check your Amazon account privacy settings to confirm your data sharing preferences align with the updated disclosure.
Explicitly states Amazon uses machine learning and AI to enhance customer experience, including development of generative AI models, with reference to separate Generative AI Development Disclosure.
Expanded disclosure to include data on how you interact with ads served on third-party websites and apps, and content received from third parties for advertising purposes.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Amazon's privacy notice now contains explicit language disclosing use of personal data for machine learning and generative AI model development. This change adds transparency around a data processing activity that may engage GDPR Article 6 …
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