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Amazon expanded its privacy notice to explicitly disclose that it uses machine learning and artificial intelligence to process information from carriers and other sources, including using data to develop generative AI models and services. The updated language also adds that Amazon collects information about how users interact with ads on third-party websites and apps, and receives advertising-related content and identifiers from third parties. A new reference to the Generative AI Development Disclosure provides additional detail on these practices.
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Generated by a model from the captured document; not read by a person
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to process information from carriers and other sources, and that this data is used to develop and deploy generative AI models and services. The notice also now states that Amazon collects information about how you interact with ads served on third-party websites and apps, and receives advertising-related information and identifiers from third parties. These disclosures clarify practices that may have been previously implied but are now stated directly in the privacy notice.
What you can do
→ Review the Generative AI Development Disclosure referenced in the updated privacy notice for additional detail on how your data is used in AI model development.
→ Review the Interest-Based Ads notice for details on how Amazon collects and uses ad interaction data from third-party websites and apps.
Key Clauses Affected
Generated by a model from the captured document; not read by a person
AI and machine learning processing disclosure
Privacy notice now explicitly states Amazon uses machine learning and AI to process information from carriers and other sources, including for developing generative AI models and services.
Third-party ad interaction tracking
Updated language discloses collection of information about how users interact with ads served by Amazon on third-party websites and apps, and receipt of advertising-related information and identifiers from third parties.
Full clause-by-clause analysis available with Insight.
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This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Wording edits to this record that do not change what it claims. Changes to a claim are published as corrections.
2026-10-11 · Feed summary edited · summary regenerated by summarize_events
Previous text Expanded AI and machine learning disclosure in privacy notice; added explicit language on generative AI model development and third-party ad data collection.
2026-10-11 · Impact summary edited · summary regenerated by summarize_events
Previous text The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
2026-10-11 · Summary edited · summary regenerated by summarize_events
Previous text Amazon's privacy notice expanded its disclosure of data practices related to artificial intelligence and machine learning. The updated language now explicitly states that Amazon uses machine learning and AI to enhance customer experience, including for developing and deploying generative AI models, and added a reference to its Generative AI Development Disclosure for details. The policy also clarified how carrier-provided address information is used and added a new disclosure category covering ad interaction data and third-party advertising content received from external sources.
2026-10-07 · Change line edited · change line rewritten to the 2026-10-07 template: no detection date, no sentence counts
Previous text Amazon Marketplace updated their Amazon Privacy Notice on August 09, 2026. Change detected: 4 sentence(s) added, 5 sentence(s) modified. Document contained 146 sentences after update.
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Institutional Analysis
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Assessment
Amazon has expanded its privacy notice to explicitly disclose AI and machine learning processing of customer data, including use for generative AI model development, and has added disclosure of third-party ad interaction tracking. This change …
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ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-X-004284.
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