Old version
April 19, 2026 06:03 UTC
8d2e6f401e3074315cb3ef72d05c681865898ea8e39095517ad2ab8b4eb73cd6
CA-V-000640
New version
August 9, 2026 01:16 UTC
ce99f8802c742b292cd3c74cbc8282c37b51c2ec58d23e179af458f8462e0eae
CA-V-005651
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Change Summary
Amazon's privacy notice expanded its disclosure of data practices related to artificial intelligence and machine learning. The updated language now explicitly states that Amazon uses machine learning and AI to enhance customer experience, including for developing and deploying generative AI models, and added a reference to its Generative AI Development Disclosure for details. The policy also clarified how carrier-provided address information is used and added a new disclosure category covering ad interaction data and third-party advertising content received from external sources.
medium severity
4 Sentences added
0 Sentences removed
5 Sentences modified
142 Sentences before
146 Sentences after
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0Amazon.com Privacy Notice Last updated: December 31, 2025.0Amazon.com Privacy Notice Last updated: June 30, 2026.
22Information from Other Sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily.22Information from Other Sources: We might receive information about you from other sources.
23For example, our carriers may provide us with updated delivery and address information, which we use to keep our records current and make delivery of your future purchases easier.
31In so doing, we use machine learning and artificial intelligence to support and enhance the customer experience across our products and services.
32This includes using data to develop or deploy our generative AI models and services.
33See our Generative AI Development Disclosure for more information.
39We use your personal information to communicate with you in relation to Amazon Services via different channels (for example, by phone, email, chat).43We use your personal information to communicate with you in relation to Amazon Services via different channels (for example, by phone, email or chat).
134Related Practices and Information Conditions of Use Seller Program Policies Help pages Most Recent Purchases Community Guidelines Generative AI Development Disclosure Examples of Information Collected Information You Give Us When You Use Amazon Services You provide information to us when you: search or shop for products or services in our stores; add or remove an item from your cart, or place an order through or use Amazon Services; download, stream, view, or use content on a device or through a service or application on a device; provide information in Your Account (and you might have more than one if you have used more than one email address or mobile number when shopping with us) or Your Profile ; talk to or otherwise interact with our Alexa Voice service; upload your contacts; configure your settings on, provide data access permissions for, or interact with an Amazon device or service; provide information in your Seller Account , Kindle Direct Publishing account , Developer account , or any other account we make available that allows you to develop or offer software, goods, or services to Amazon customers; offer your products or services on or through Amazon Services; communicate with us by phone, email, or otherwise; complete a questionnaire, a support ticket, or a contest entry form; upload or stream images, videos or other files to Prime Photos, Amazon Drive, or other Amazon Services; use our services such as Prime Video; compile Playlists, Watchlists, Wish Lists , or other gift registries; participate in Discussion Boards or other community features; provide and rate Reviews ; specify a Special Occasion Reminder; or employ Product Availability Alerts , such as Available to Order Notifications.138Related Practices and Information Conditions of Use Seller Program Policies Help pages Most Recent Purchases Community Guidelines Generative AI Development Disclosure Examples of Information Collected Information You Give Us When You Use Amazon Services You provide information to us when you: search or shop for products or services in our stores; add or remove an item from your cart, or place an order through or use Amazon Services; download, stream, view, or use content on a device or through a service or application on a device; provide information in Your Account (and you might have more than one if you have used more than one email address or mobile number when shopping with us) or Your Profile ; talk to or otherwise interact with our Alexa Voice service; upload your contacts; configure your settings on, provide data access permissions for, or interact with an Amazon device or service; provide information in your Seller Account , Kindle Direct Publishing account , Developer account , or any other account we make available that allows you to develop or offer software, goods, or services to Amazon customers; offer your products or services on or through Amazon Services; use Login with Amazon or otherwise link your Amazon account to a third-party business; communicate with us by phone, email, or otherwise; complete a questionnaire, a support ticket, or a contest entry form; upload or stream images, videos or other files to Prime Photos, Amazon Drive, or other Amazon Services; use our services such as Prime Video; compile Playlists, Watchlists, Wish Lists , or other gift registries; participate in Discussion Boards or other community features; provide and rate Reviews ; specify a Special Occasion Reminder; or employ Product Availability Alerts , such as Available to Order Notifications.
138Information from Other Sources Examples of information we receive from other sources include: updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; account information, purchase or redemption information, and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising, or other services; information about your interactions with products and services offered by our subsidiaries; search results and links, including paid listings (such as Sponsored Links); information about internet-connected devices and services linked with Alexa; and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.142Information from Other Sources Examples of information we receive from other sources include: updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; account information, purchase or redemption information, and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising, or other services; information about your interactions with products and services offered by our subsidiaries; information about how you interact with ads served by Amazon on third-party websites and apps (learn more in our Interest-Based Ads notice ); content we receive from third parties to provide, develop, and improve Amazon Services, such as advertising-related information and identifiers (as described in more detail in our Interest-Based Ads notice ); information about internet-connected devices and services linked with Alexa; and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.
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