Change record
CA-C-003960
Mercury Privacy Policy
Entity
Date detected
July 24, 2026
Effective date
July 24, 2026
Severity
Direction
Negative
Taxonomy
Data collection expansion
Changes
1 sentence modified

Impact Summary

Medium Negative for users
Affected users
All users

Mercury updated its privacy policy to expand how certain cookies are classified and used. Specifically, cookies from Facebook Ads, Bing Ads, Braze, Google Ads, and LinkedIn Ads now include 'SaleOfInfo' alongside their existing purposes (Advertising or Analytics). This indicates that data collected via these cookies may be sold or shared with third parties for commercial purposes, in addition to their stated advertising and analytics functions.

1 obligation expanded

Data controllers using Mercury: If you use Mercury's services and collect data from users, you must update your privacy notice to reflect that this data may be sold or shared with other companies.

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What this means for you

The updated privacy policy now discloses that cookies from Facebook Ads, Bing Ads, Braze, Google Ads, and LinkedIn Ads serve an additional purpose: 'SaleOfInfo'. This means data collected through these cookies may be sold or shared with third-party commercial partners, beyond their existing use for advertising and analytics. Under the revised policy, Mercury treats data from these cookies as subject to potential sale or commercial sharing. You can review Mercury's full privacy policy to understand your data rights and any available opt-out mechanisms.

Key Clauses Affected

Cookie Purpose Expansion

Six cookies now list 'SaleOfInfo' as a permitted purpose, indicating data may be sold or shared with commercial partners in addition to advertising and analytics use.

Full clause-by-clause analysis available with Insight.

This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology

Evidence Verification

✓ Verified
Previous Version
76ff609a168b3368164bf9f5f10c7f164588a4522b61a5aa366fc8fa8212c18a
July 16, 2026 01:00 UTC
✓ Verified
Current Version
1cfbe054545e1065a815bf63d21da38f4afaa03447b6e8c41e884c28c6dc5555
July 24, 2026 01:04 UTC
✓ Verified
Change Detected
July 24, 2026 01:04 UTC
Analysis Methodology
✓ Verified
Source Document
https://mercury.com/legal/privacy
Citation Record
Entity: Mercury
Document: Mercury Privacy Policy
Record ID: CA-C-003960
Captured: 2026-07-24 01:04:09 UTC
URL: https://conductatlas.com/change/2026-07-24-mercury-mercury-privacy-policy-3960/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
For legal and compliance teams

Institutional Analysis

Assessment

Mercury's privacy policy now explicitly discloses 'SaleOfInfo' as a permitted use for cookies associated with major ad platforms (Facebook, Bing, Google, Braze, LinkedIn). This expanded purpose statement indicates data may be sold or shared with …

🔒 Full institutional analysis

Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.

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ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003960.

Full Changes

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Document Context

Version history → Policy drift analysis → Document page →
Document
Mercury Privacy Policy
Entity
Mercury
Captured
July 24, 2026
Source URL
https://mercury.com/legal/privacy
Other changes to Mercury Privacy Policy
Previous change Jul 16, 2026
Mercury updated its privacy policy contact email addresses, changing from a legacy email address to help@mercury.com across four key sections: …
Low Neutral
Next change Aug 19, 2026
Mercury's privacy policy was updated on August 19, 2026 to add a new cookie, __oppref, associated with OpenAI and classified …
Low Neutral
View full version history →
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