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Mercury updated its privacy policy to expand how certain cookies are classified and used. Specifically, cookies from Facebook Ads, Bing Ads, Braze, Google Ads, and LinkedIn Ads now include 'SaleOfInfo' alongside their existing purposes (Advertising or Analytics). This indicates that data collected via these cookies may be sold or shared with third parties for commercial purposes, in addition to their stated advertising and analytics functions.
The updated privacy policy now discloses that cookies from Facebook Ads, Bing Ads, Braze, Google Ads, and LinkedIn Ads serve an additional purpose: 'SaleOfInfo'. This means data collected through these cookies may be sold or shared with third-party commercial partners, beyond their existing use for advertising and analytics. Under the revised policy, Mercury treats data from these cookies as subject to potential sale or commercial sharing. You can review Mercury's full privacy policy to understand your data rights and any available opt-out mechanisms.
The updated terms now authorize the sale or commercial sharing of data collected through cookies from major ad platforms (Facebook, Bing, Google, Braze, LinkedIn). This expands how Mercury may use or share user data beyond advertising and analytics functions. Organizations relying on Mercury should update their own privacy disclosures to reflect this expanded data-sharing purpose.
→ Data collected through cookies from Facebook, Bing, Google, Braze, and LinkedIn will be subject to sale or commercial sharing under the updated policy terms.
Six cookies now list 'SaleOfInfo' as a permitted purpose, indicating data may be sold or shared with commercial partners in addition to advertising and analytics use.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
If you use Mercury's services and collect data from users, you must update your privacy notice to reflect that this data may be sold or shared with other companies.
Mercury's privacy policy now explicitly discloses 'SaleOfInfo' as a permitted use for cookies associated with major ad platforms (Facebook, Bing, Google, Braze, LinkedIn). This expanded purpose statement indicates data may be sold or shared with commercial partners. Organizations using Mercury should assess whether this disclosure aligns with their own privacy notices and data-sharing representations to customers, and whether vendor contracts require amendment. If Mercury is a data controller or processor in EU/UK relationships, this change may require updates to privacy notices, data-sharing addenda, or SCCs if the expanded sharing crosses borders.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003960.
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