105 Total
44 High severity
50 Medium severity
11 Low severity

Key Facts

How does HubSpot limit the aggregate liability of each party and its Affiliates?
HubSpot limits the aggregate liability of each party and its Affiliates to the total amounts paid or payable for the Subscription Service in the twelve-month period preceding the event giving rise to a claim.
Are payment obligations non-cancelable?
HubSpot requires that all payment obligations are non-cancelable and all amounts paid are non-refundable, except as specifically provided for in the Agreement.
Are amounts paid non-refundable?
HubSpot requires that all payment obligations are non-cancelable and all amounts paid are non-refundable, except as specifically provided for in the Agreement.
Does HubSpot automatically renew a customer's subscription?
HubSpot automatically renews a customer's subscription for the shorter of the same duration as the prior term or one year.
For what duration does HubSpot automatically renew a customer's subscription?
HubSpot automatically renews a customer's subscription for the shorter of the same duration as the prior term or one year.
Must customers indemnify, defend, and hold HubSpot and its Affiliates harmless?
HubSpot requires customers to indemnify, defend, and hold HubSpot and its Affiliates harmless, at the customer's expense, against any third-party claim based upon or arising out of unauthorized or illegal use of the Subscription Service by the customer.
At whose expense must customers indemnify, defend, and hold HubSpot and its Affiliates harmless?
HubSpot requires customers to indemnify, defend, and hold HubSpot and its Affiliates harmless, at the customer's expense, against any third-party claim based upon or arising out of unauthorized or illegal use of the Subscription Service by the customer.
From what must customers indemnify, defend, and hold HubSpot and its Affiliates harmless?
HubSpot requires customers to indemnify, defend, and hold HubSpot and its Affiliates harmless, at the customer's expense, against any third-party claim based upon or arising out of unauthorized or illegal use of the Subscription Service by the customer.
Does HubSpot exclude liability for indirect, incidental, punitive, or consequential damages, or loss of profits, revenue, data, or business opportunities?
HubSpot excludes liability of either party and its Affiliates for any indirect, incidental, punitive, or consequential damages, or loss of profits, revenue, data, or business opportunities.
Can HubSpot increase Subscription Fees at renewal?
HubSpot may increase Subscription Fees at renewal up to its then-current list price, provided it notifies the customer at least thirty days in advance of the renewal.
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Summary

This document governs your subscription to HubSpot's services. Once you commit to a subscription, you cannot cancel early or get a refund except in narrow circumstances the Agreement spells out, and your subscription renews automatically unless you act. HubSpot can change the features of the service while you are still under contract, raise fees at renewal with thirty days' notice, and use your data to train its AI models.

Analysis

HubSpot's Terms of Service establishes the contractual framework governing access to and use of the Subscription Service, setting out reciprocal obligations and limitations between HubSpot and its customers. The document imposes non-cancelable, non-refundable payment obligations with automatic renewal at terms up to one year and permits HubSpot to increase Subscription Fees up to its then-current list price on thirty days' notice at renewal. HubSpot retains broad discretion to modify the Subscription Service during the Subscription Term and to terminate the Agreement for cause on thirty days' notice based on HubSpot's own determination of reputational harm. Both parties' aggregate liability is capped at twelve months of Subscription Fees, with all indirect, consequential, punitive, and incidental damages excluded; customers bear indemnification obligations for unauthorized or illegal use, while HubSpot bears indemnification obligations for intellectual property infringement claims arising from the Subscription Service. HubSpot may also use Customer Data to train its AI models and may permanently delete customer data at the expiry of a free trial if no subscription is purchased.

What this means for you

As a HubSpot customer, you are locked into your subscription term with no general right to cancel early or receive a refund, and your subscription renews automatically for up to one year. HubSpot may increase your fees at renewal up to its then-current list price, provided it gives you at least thirty days' advance notice — that notice window is the point at which you can act to avoid the increased commitment. HubSpot may also modify the service during your term, use your Customer Data to train its AI models, and permanently delete all your data if a free trial ends without a subscription purchase, making timely action before trial expiry consequential.

Institutional Analysis
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Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.

7 important changes detected

8 versions captured · Last updated: July 2026

July 2, 2026

medium
What changed HubSpot updated its Terms of Service on July 2, 2026, with changes primarily focused on AI governance and product naming. The terms now explicitly state that AI is embedded throughout the platform and foundational to how subscription services work. The agreement clarifies that customer data may be used to train AI models subject to contractual obligations, and users can opt out of AI training by updating account settings. Additionally, HubSpot renamed 'Commerce Hub' to 'Revenue Hub' throughout the document and made minor clarifications to capitalization and cross-references.
Why this matters The updated terms now explicitly state that AI is embedded throughout HubSpot's platform and is foundational to how subscription services operate. The agreement permits HubSpot to use customer data to train AI models, subject to contractual obligations. You can opt out of having your data used to train AI models by updating your settings in your HubSpot account.
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What changed HubSpot's navigation menu was updated to change one product name from 'AEO Sensor' to 'AI Search Sensor'. This is a minor product naming change in the website navigation that does not affect the terms of service, user obligations, or operational rights.
Why this matters This change is a product naming update in HubSpot's website navigation menu and does not affect consumer rights, obligations, data handling, or service terms. The updated name reflects how the product is referenced in the user interface.
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June 17, 2026 low

HubSpot renamed 'Commerce Hub' to 'Revenue Hub' in its product listing on the Terms of Service page. This is a product naming change with no material impact on service terms, …

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May 14, 2026 low

HubSpot's Terms of Service navigation menu was updated on May 14, 2026 to reflect product and company changes. The updated footer and product listings now include new product offerings (HubSpot …

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April 29, 2026 low

HubSpot reorganized the navigation menu in its Customer Terms of Service legal center on April 29, 2026. The Privacy Policy link moved from its position in the 'For Customers' section …

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April 23, 2026 low

HubSpot made a minor editorial update to their Terms of Service footer navigation area on April 23, 2026. Two product references were removed from the navigation menu: 'Website Grader' and …

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April 22, 2026 low

HubSpot reorganized the navigation menu in their Customer Terms of Service legal center on April 22, 2026. The 'Data Processing Agreement' link moved from below the Terms of Service to …

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Featured, High severity

Complete Provision Index

Every distinct legal provision identified in this document. Featured provisions appear above with analysis.

105 provisions
12 featured
21 clause types
44 high severity
General Contract Terms 29 6 high
Show all 29 general contract terms provisions
AI / Automated Decision-Making 2 1 high
Content Moderation 1 1 high
Export Controls & Sanctions 1 1 high
Refunds & Chargebacks 1 1 high
Privacy Rights 1
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Mapped Governance Frameworks

CCPA/CPRA
California, USA
View official text ↗
CFAA
United States Federal
View official text ↗
Connecticut Data Privacy Act Amendments
US-CT
View official text ↗
CAN-SPAM
United States Federal
View official text ↗
FTC Act Section 5
United States Federal
View official text ↗
GDPR
European Union
View official text ↗
Indiana Consumer Data Protection Act
US-IN
View official text ↗
Kentucky Consumer Data Protection Act
US-KY
View official text ↗
Universal Opt-Out Mechanism Expansion 2026
US
View official text ↗
VPPA
United States Federal
View official text ↗
Archival ProvenanceSource & Archival Record
Last Captured July 2, 2026 00:24 UTC
Capture Method Automated scheduled archival capture
Document ID CA-D-000207
Version ID CA-V-004399
SHA-256 c203acde5e948ab4fae546f404cf2549e4c5dc63fb13f19adb622fbff0bb2bc5
✓ Snapshot stored ✓ Text extracted ✓ Change verified ✓ Hash verified

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