105 Total
44 High severity
50 Medium severity
11 Low severity

Key Facts

How does HubSpot limit the aggregate liability of each party and its Affiliates?
HubSpot limits the aggregate liability of each party and its Affiliates to the total amounts paid or payable for the Subscription Service in the twelve-month period preceding the event giving rise to a claim.
Are payment obligations non-cancelable?
HubSpot requires that all payment obligations are non-cancelable and all amounts paid are non-refundable, except as specifically provided for in the Agreement.
Are amounts paid non-refundable?
HubSpot requires that all payment obligations are non-cancelable and all amounts paid are non-refundable, except as specifically provided for in the Agreement.
Does HubSpot automatically renew a customer's subscription?
HubSpot automatically renews a customer's subscription for the shorter of the same duration as the prior term or one year.
For what duration does HubSpot automatically renew a customer's subscription?
HubSpot automatically renews a customer's subscription for the shorter of the same duration as the prior term or one year.
Must customers indemnify, defend, and hold HubSpot and its Affiliates harmless?
HubSpot requires customers to indemnify, defend, and hold HubSpot and its Affiliates harmless, at the customer's expense, against any third-party claim based upon or arising out of unauthorized or illegal use of the Subscription Service by the customer.
At whose expense must customers indemnify, defend, and hold HubSpot and its Affiliates harmless?
HubSpot requires customers to indemnify, defend, and hold HubSpot and its Affiliates harmless, at the customer's expense, against any third-party claim based upon or arising out of unauthorized or illegal use of the Subscription Service by the customer.
From what must customers indemnify, defend, and hold HubSpot and its Affiliates harmless?
HubSpot requires customers to indemnify, defend, and hold HubSpot and its Affiliates harmless, at the customer's expense, against any third-party claim based upon or arising out of unauthorized or illegal use of the Subscription Service by the customer.
Does HubSpot exclude liability for indirect, incidental, punitive, or consequential damages, or loss of profits, revenue, data, or business opportunities?
HubSpot excludes liability of either party and its Affiliates for any indirect, incidental, punitive, or consequential damages, or loss of profits, revenue, data, or business opportunities.
Can HubSpot increase Subscription Fees at renewal?
HubSpot may increase Subscription Fees at renewal up to its then-current list price, provided it notifies the customer at least thirty days in advance of the renewal.
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Summary

This document governs your subscription to HubSpot's services. Once you commit to a subscription, you cannot cancel early or get a refund except in narrow circumstances the Agreement spells out, and your subscription renews automatically unless you act. HubSpot can change the features of the service while you are still under contract, raise fees at renewal with thirty days' notice, and use your data to train its AI models.

Analysis

HubSpot's Terms of Service establishes the contractual framework governing access to and use of the Subscription Service, setting out reciprocal obligations and limitations between HubSpot and its customers. The document imposes non-cancelable, non-refundable payment obligations with automatic renewal at terms up to one year and permits HubSpot to increase Subscription Fees up to its then-current list price on thirty days' notice at renewal. HubSpot retains broad discretion to modify the Subscription Service during the Subscription Term and to terminate the Agreement for cause on thirty days' notice based on HubSpot's own determination of reputational harm. Both parties' aggregate liability is capped at twelve months of Subscription Fees, with all indirect, consequential, punitive, and incidental damages excluded; customers bear indemnification obligations for unauthorized or illegal use, while HubSpot bears indemnification obligations for intellectual property infringement claims arising from the Subscription Service. HubSpot may also use Customer Data to train its AI models and may permanently delete customer data at the expiry of a free trial if no subscription is purchased.

What this means for you

As a HubSpot customer, you are locked into your subscription term with no general right to cancel early or receive a refund, and your subscription renews automatically for up to one year. HubSpot may increase your fees at renewal up to its then-current list price, provided it gives you at least thirty days' advance notice — that notice window is the point at which you can act to avoid the increased commitment. HubSpot may also modify the service during your term, use your Customer Data to train its AI models, and permanently delete all your data if a free trial ends without a subscription purchase, making timely action before trial expiry consequential.

Institutional Analysis
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Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.

9 important changes detected

11 versions captured · Last updated: September 2026

What changed HubSpot updated their HubSpot Terms of Service on September 17, 2026. Change detected: 5 sentence(s) modified. Document contained 306 sentences after update.
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What changed In an update detected on August 27, 2026, HubSpot restructured its data practices disclosure and reorganized its terms. The company separated AI model training practices into a new subsection, added explicit disclosure of HubSpot Tracking Code practices and Website Data use, clarified that customers can disable Intent data sharing to limit certain data controller obligations, and modified language about Personal Data transfer scope. The operational change shifts how data practices are organized and disclosed but does not materially alter customer rights or opt-out mechanisms.
Why this matters The updated terms restructure how HubSpot discloses its data practices and AI model training policies. Existing opt-out mechanisms for AI model training remain available through account settings. A new subsection now explicitly discloses HubSpot Tracking Code practices and Website Data collection and use. The terms clarify that opting out of AI model training does not prevent use of HubSpot AI features. You can disable Intent data sharing and avoid using enrichment products to limit certain data controller obligations under the Data Processing Agreement.
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July 2, 2026 medium

HubSpot updated its Terms of Service on July 2, 2026, with changes primarily focused on AI governance and product naming. The terms now explicitly state that AI is embedded throughout …

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July 1, 2026 low

HubSpot's navigation menu was updated to change one product name from 'AEO Sensor' to 'AI Search Sensor'. This is a minor product naming change in the website navigation that does …

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June 17, 2026 low

HubSpot renamed 'Commerce Hub' to 'Revenue Hub' in its product listing on the Terms of Service page. This is a product naming change with no material impact on service terms, …

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May 14, 2026 low

HubSpot's Terms of Service navigation menu was updated on May 14, 2026 to reflect product and company changes. The updated footer and product listings now include new product offerings (HubSpot …

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April 29, 2026 low

HubSpot reorganized the navigation menu in its Customer Terms of Service legal center on April 29, 2026. The Privacy Policy link moved from its position in the 'For Customers' section …

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April 23, 2026 low

HubSpot made a minor editorial update to their Terms of Service footer navigation area on April 23, 2026. Two product references were removed from the navigation menu: 'Website Grader' and …

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April 22, 2026 low

HubSpot reorganized the navigation menu in their Customer Terms of Service legal center on April 22, 2026. The 'Data Processing Agreement' link moved from below the Terms of Service to …

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Featured, High severity

Complete Provision Index

Every distinct legal provision identified in this document. Featured provisions appear above with analysis.

105 provisions
12 featured
21 clause types
44 high severity
General Contract Terms 29 6 high
Show all 29 general contract terms provisions
AI / Automated Decision-Making 2 1 high
Content Moderation 1 1 high
Export Controls & Sanctions 1 1 high
Refunds & Chargebacks 1 1 high
Privacy Rights 1
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Mapped Governance Frameworks

CCPA/CPRA
California, USA
View official text ↗
CFAA
United States Federal
View official text ↗
Connecticut Data Privacy Act Amendments
US-CT
View official text ↗
CAN-SPAM
United States Federal
View official text ↗
FTC Act Section 5
United States Federal
View official text ↗
GDPR
European Union
View official text ↗
Indiana Consumer Data Protection Act
US-IN
View official text ↗
Kentucky Consumer Data Protection Act
US-KY
View official text ↗
Universal Opt-Out Mechanism Expansion 2026
US
View official text ↗
VPPA
United States Federal
View official text ↗
Archival ProvenanceSource & Archival Record
Last Captured September 17, 2026 00:32 UTC
Capture Method Automated scheduled archival capture
Document ID CA-D-000207
Version ID CA-V-006997
SHA-256 (extracted text, extractor v4) d80832331afea1188e69d3e495b15d20af9be25f63403dc09381add1e31c7ce1
Archived bytes SHA-256 (anchor) cd62ff12516f4069eae3ea3f6aa1469191a9f8ff4cee365f2ebe88b457e68249
✓ Snapshot stored ✓ Text extracted ✓ Change verified ✓ Hash verified

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