HubSpot updated its Terms of Service on July 2, 2026, with changes primarily focused on AI governance and product naming. The terms now explicitly state that AI is embedded throughout the platform and foundational to how subscription services work. The agreement clarifies that customer data may be used to train AI models subject to contractual obligations, and users can opt out of AI training by updating account settings. Additionally, HubSpot renamed 'Commerce Hub' to 'Revenue Hub' throughout the document and made minor clarifications to capitalization and cross-references.
The updated terms now explicitly state that AI is embedded throughout HubSpot's platform and is foundational to how subscription services operate. The agreement permits HubSpot to use customer data to train AI models, subject to contractual obligations. You can opt out of having your data used to train AI models by updating your settings in your HubSpot account.
The updated terms establish explicit disclosure and authorization for AI model training on customer data, a material shift from prior language that addressed data use only in general terms. This formalization of AI practices may require organizations using HubSpot to update their own privacy notices, data processing agreements, and internal AI governance policies, particularly in jurisdictions with emerging AI-specific regulatory frameworks such as the EU AI Act.
→ Review your HubSpot account settings to understand the opt-out option for AI model training if you do not wish your data to be used for this purpose.
→ If your organization processes customer data through HubSpot, review your own privacy policies and customer data agreements to determine whether this change requires disclosure updates.
→ Customer data will be used to train HubSpot's AI models as authorized by the updated terms unless the opt-out setting is activated.
→ Organizations that do not update their customer-facing privacy policies may face compliance gaps if they have committed to specific limitations on data use for AI training.
The revised section 5.2 now explicitly states that HubSpot's platform is built with AI embedded throughout and AI capabilities are foundational to how subscription services work.
The updated terms authorize use of customer data to train AI models subject to contractual obligations, replacing prior language that stated data would be used as 'permitted by applicable law'.
Users can now opt out of having customer data used to train AI models by updating settings in their HubSpot account.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
HubSpot now explicitly tells users that their data may be used to train AI, and provides a way to opt out through the account settings.
If you use HubSpot to process customer data, you may need to update your privacy notice to reflect that HubSpot uses data for AI training.
HubSpot revised its customer terms on July 2, 2026 to explicitly disclose AI as foundational to its platform operations and to formalize data usage for AI model training. The change adds an opt-out mechanism for AI training via account settings and shifts language from 'in compliance with obligations' to 'subject to obligations,' which may have minor implications for data processing disclosures and DPA alignment. Organizations with HubSpot in their vendor stack should review whether this change requires updates to their own privacy notices, data processing agreements, or internal AI governance policies, particularly if they operate in jurisdictions with AI-specific regulation such as the EU.
GDPR (lawful basis for AI training on customer data, purpose limitation), CCPA (data use disclosures for AI), EU AI Act (classification of AI risk, transparency requirements), state AI transparency laws (disclosure of AI use in services)
Full compliance analysis
Obligation analysis, escalation trigger, board language, and recommended action.
Monitor: regulatory citations + obligations. Compliance: full compliance memo.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003406.
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