HubSpot updated its Terms of Service on July 2, 2026, with changes primarily focused on AI governance and product naming. The terms now explicitly state that AI is embedded throughout the platform and foundational to how subscription services work. The agreement clarifies that customer data may be used to train AI models subject to contractual obligations, and users can opt out of AI training by updating account settings. Additionally, HubSpot renamed 'Commerce Hub' to 'Revenue Hub' throughout the document and made minor clarifications to capitalization and cross-references.
Consumers: HubSpot now explicitly tells users that their data may be used to train AI, and provides a way to opt out through the account settings.
Businesses using HubSpot: If you use HubSpot to process customer data, you may need to update your privacy notice to reflect that HubSpot uses data for AI training.
The updated terms now explicitly state that AI is embedded throughout HubSpot's platform and is foundational to how subscription services operate. The agreement permits HubSpot to use customer data to train AI models, subject to contractual obligations. You can opt out of having your data used to train AI models by updating your settings in your HubSpot account.
→ Review your HubSpot account settings to understand the opt-out option for AI model training if you do not wish your data to be used for this purpose.
→ If your organization processes customer data through HubSpot, review your own privacy policies and customer data agreements to determine whether this change requires disclosure updates.
The revised section 5.2 now explicitly states that HubSpot's platform is built with AI embedded throughout and AI capabilities are foundational to how subscription services work.
The updated terms authorize use of customer data to train AI models subject to contractual obligations, replacing prior language that stated data would be used as 'permitted by applicable law'.
Users can now opt out of having customer data used to train AI models by updating settings in their HubSpot account.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
HubSpot revised its customer terms on July 2, 2026 to explicitly disclose AI as foundational to its platform operations and to formalize data usage for AI model training. The change adds an opt-out mechanism for …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003406.
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