This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause permits HubSpot to use data customers submit to the platform to improve its AI systems, which has implications for how customer data is processed beyond the immediate service.
Interpretive note: The excerpt contains two independent permissions: use of Customer Data to develop, support, and improve HubSpot AI features, and use of Customer Data to train AI models. The canonical claim states only the AI model training permission as the primary proposition. The first permission is recorded in omitted_material.
The updated terms now explicitly state that AI is embedded throughout HubSpot's platform and is foundational to how subscription services operate. The agreement permits HubSpot to use customer data to train AI models, subject to contractual obligations. You can opt out of having your data used to train AI models by updating your settings in your HubSpot account.
View change record →Data you submit as Customer Data may be used by HubSpot to train its AI models, within the limits of HubSpot's Agreement obligations.
How other platforms handle this
we may use de-identified information for the purpose of training our AI models and AI-supported services.
PRIOR TO ANY USE OF A MODEL, CUSTOMER AND ITS AUTHORIZED USERS WILL MAKE THEIR OWN DETERMINATIONS AS TO THE EFFICACY, ACCURACY, LAWFULNESS, AND APPROPRIATENESS OF THE MODEL OR ANY OUTPUT FOR ANY GIVEN USE.
We generate new information from other data we collect to derive likely preferences or other characteristics. For instance, we infer your general geographic location based on your IP address.
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"We may use Customer Data to develop, support, and improve HubSpot AI features and functionality. We may also use Customer Data to train our AI models, subject to our obligations under the Agreement.— Excerpt from HubSpot's HubSpot Terms of Service
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This clause permits HubSpot to use data customers submit to the platform to improve its AI systems, which has implications for how customer data is processed beyond the immediate service.
Data you submit as Customer Data may be used by HubSpot to train its AI models, within the limits of HubSpot's Agreement obligations.
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