The Video Privacy Protection Act prohibits video tape service providers from knowingly disclosing personally identifiable information about a consumer's video viewing activity without the consumer's informed, written consent. Originally enacted in response to the disclosure of a Supreme Court nominee's video rental records, the VPPA has been broadly applied to modern streaming services, social media video features, and advertising technology. The Act has become a significant source of class action litigation, particularly against platforms that share viewing data with advertising partners through tracking pixels and similar technologies without obtaining proper consent. The VPPA provides a private right of action with statutory damages.
ConductAtlas maps governance language to potentially relevant regulatory frameworks. Regulatory applicability and enforceability may vary by jurisdiction, enforcement context, and individual circumstances. This page is informational and does not constitute legal advice. Methodology
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