This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Permanent deletion means the data cannot be recovered after the trial period, making the decision to subscribe before trial expiry consequential and irreversible.
Interpretive note: The clause uses 'may be permanently deleted', indicating this is a permitted action rather than a guaranteed one. The canonical claim preserves 'may' accordingly.
The updated terms now explicitly state that AI is embedded throughout HubSpot's platform and is foundational to how subscription services operate. The agreement permits HubSpot to use customer data to train AI models, subject to contractual obligations. You can opt out of having your data used to train AI models by updating your settings in your HubSpot account.
View change record →If you do not convert to a paid subscription before your free trial ends, you risk losing all data you stored in the Subscription Service permanently.
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"Unless you purchase a subscription to the applicable Subscription Service before the end of the free trial, all of your data in the Subscription Service may be permanently deleted at the end of the trial...— Excerpt from HubSpot's HubSpot Terms of Service
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Permanent deletion means the data cannot be recovered after the trial period, making the decision to subscribe before trial expiry consequential and irreversible.
If you do not convert to a paid subscription before your free trial ends, you risk losing all data you stored in the Subscription Service permanently.
ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.
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