“Unless you purchase a subscription to the applicable Subscription Service before the end of the free trial, all of your data in the Subscription Service may be permanently deleted at the end of the trial...”
This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Permanent deletion means the data cannot be recovered after the trial period, making the decision to subscribe before trial expiry consequential and irreversible.
Interpretive note: The clause uses 'may be permanently deleted', indicating this is a permitted action rather than a guaranteed one. The canonical claim preserves 'may' accordingly.
The updated terms establish that AI capabilities are foundational to HubSpot's platform and that Customer Data may be used to train AI models, subject to HubSpot's obligations under the agreement. Previously, the terms referenced machine learning data use; the revised language now explicitly frames this as AI model training. You can opt out of having your Customer Data used to train AI models by updating your settings in your HubSpot account, though opting out does not prevent you from using HubSpot AI features.
View change record →If you do not convert to a paid subscription before your free trial ends, you risk losing all data you stored in the Subscription Service permanently.
How other platforms handle this
We may continue to retain some information even after you delete your account if we are required to do so in order to comply with applicable laws.
After you submit a request to delete your account, we initiate a deletion process to safely and completely remove your data from our servers or retain it only in anonymized form.
If you close your account, we will delete your account data within 180 days...
"Unless you purchase a subscription to the applicable Subscription Service before the end of the free trial, all of your data in the Subscription Service may be permanently deleted at the end of the trial...Excerpt from HubSpot's Terms of Service
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Permanent deletion means the data cannot be recovered after the trial period, making the decision to subscribe before trial expiry consequential and irreversible.
If you do not convert to a paid subscription before your free trial ends, you risk losing all data you stored in the Subscription Service permanently.
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
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