Amplitude shares your browsing and behavioral data with advertising and marketing companies who use it to show you targeted ads across the web.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your data collected on Amplitude's website may be used by outside advertising partners to profile and target you, which goes beyond what many users expect from a B2B analytics vendor's own website.
Browsing behavior on amplitude.com, including pages visited and actions taken, may be shared with third-party advertising networks who build profiles used for targeted advertising across other websites and platforms.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"We share personal information with third parties that provide advertising, marketing, and analytics services to us. These third parties may use cookies, pixel tags, and other tracking technologies to collect information about your use of the Amplitude website and other websites and online services, and use that information to serve ads that they think will interest you.Excerpt from Amplitude's Privacy Notice
(1) REGULATORY LANDSCAPE: This provision engages CCPA/CPRA's definition of 'sharing' personal information for cross-context behavioral advertising, triggering opt-out rights for California residents.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Your data collected on Amplitude's website may be used by outside advertising partners to profile and target you, which goes beyond what many users expect from a B2B analytics vendor's own website.
Browsing behavior on amplitude.com, including pages visited and actions taken, may be shared with third-party advertising networks who build profiles used for targeted advertising across other websites and platforms.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.