Amplitude shares your browsing and behavioral data with advertising and marketing companies who use it to show you targeted ads across the web.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your data collected on Amplitude's website may be used by outside advertising partners to profile and target you, which goes beyond what many users expect from a B2B analytics vendor's own website.
Browsing behavior on amplitude.com, including pages visited and actions taken, may be shared with third-party advertising networks who build profiles used for targeted advertising across other websites and platforms.
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At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
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"We share personal information with third parties that provide advertising, marketing, and analytics services to us. These third parties may use cookies, pixel tags, and other tracking technologies to collect information about your use of the Amplitude website and other websites and online services, and use that information to serve ads that they think will interest you.— Excerpt from Amplitude's Amplitude Privacy Notice
(1) REGULATORY LANDSCAPE: This provision engages CCPA/CPRA's definition of 'sharing' personal information for cross-context behavioral advertising, triggering opt-out rights for California residents. Under GDPR, use of tracking technologies for advertising purposes requires consent under the ePrivacy Directive and Article 6 GDPR. The FTC Act is relevant to the adequacy of disclosures and consent mechanisms. (2) GOVERNANCE EXPOSURE: Medium. Advertising data sharing by B2B SaaS companies is common but increasingly scrutinized under CPRA and state equivalents. The adequacy of the opt-out mechanism and whether it applies to all advertising SDKs and pixels on the site requires verification. (3) JURISDICTION FLAGS: California residents have an explicit opt-out right under CPRA for sharing of personal information for cross-context behavioral advertising. EU and UK users require affirmative consent for non-essential advertising cookies under the ePrivacy Directive. Colorado, Virginia, and Connecticut residents also have opt-out rights for targeted advertising under their respective state laws. (4) CONTRACT AND VENDOR IMPLICATIONS: Amplitude's advertising partners are described as third parties using cookies and pixel tags; procurement and legal teams should request an updated list of advertising technology vendors to assess sub-processor and data broker exposure. Contractual limitations on downstream advertising partner use should be verified. (5) COMPLIANCE CONSIDERATIONS: The cookie consent banner and opt-out mechanisms should be audited to confirm they effectively block advertising tracker execution prior to consent. Amplitude's 'Do Not Sell or Share My Personal Information' disclosures should be tested to verify they cover all advertising data flows identified in this provision.
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Your data collected on Amplitude's website may be used by outside advertising partners to profile and target you, which goes beyond what many users expect from a B2B analytics vendor's own website.
Browsing behavior on amplitude.com, including pages visited and actions taken, may be shared with third-party advertising networks who build profiles used for targeted advertising across other websites and platforms.
ConductAtlas has identified this type of provision across 28 platforms. See the full comparison.
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