This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
These rights give you some control over your personal information, but they may be limited by exceptions for legal, business, or security purposes that Amazon can invoke.
Amazon collects an exceptionally broad range of personal data including voice recordings, precise geolocation, biometric-adjacent inferences, financial information, and detailed browsing and purchase history, and uses this data for advertising both on and off Amazon's platforms. This data is shared with Amazon's large network of affiliates, third-party sellers, and advertising partners, meaning your personal information flows well beyond Amazon's own services. You can opt out of interest-based advertising at amazon.com/adpreferences and review and delete Alexa voice recordings in the Alexa Privacy Settings within the Amazon app.
How other platforms handle this
If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA). These rights may include: the right to know about personal information collected, disclosed, or sold; the right to delete personal information collected from you; the right to opt-out of t...
Depending on where you live, you may have certain rights with respect to your personal information. These rights may include: The right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which we collected i...
Depending on where you live, you may have certain rights regarding your personal information. These rights may include the right to know what personal information we have collected about you, the right to delete your personal information, the right to correct inaccurate personal information, the rig...
Monitoring
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"In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal information. If you wish to do any of these things, you may go to Data Privacy Queries.— Excerpt from Amazon Marketplace's Amazon Privacy Notice
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These rights give you some control over your personal information, but they may be limited by exceptions for legal, business, or security purposes that Amazon can invoke.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon Marketplace.