Apple uses your data to show you personalized ads in the App Store, Apple News, and Apple TV — you can turn off personalized ads in your iPhone settings under Privacy & Security > Apple Advertising.
This analysis describes what Apple App Store's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes Apple's data usage practices for advertising and marketing purposes while providing users with the procedural means to disable personalized ad targeting and marketing communications. This defines the operational scope of Apple's advertising platform and the available preference controls.
Personalized advertising based on your usage data and interests is enabled by default within Apple's apps and services — you must actively opt out in Settings to prevent Apple from targeting you with interest-based ads.
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We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
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If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...
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"To help Apple serve you better, we use your personal data to personalize communications, to deliver content based on your location, and to share other relevant information with you. If you do not want to receive marketing communications from Apple, you can opt out by following the directions in the communication or by going to appleid.apple.com. Apple's advertising platform does not track you across apps and websites owned by other companies. Apple-delivered advertisements may appear in Apple News, Stocks, the App Store, and Apple TV. If you do not want to receive ads targeted to your interests from Apple's advertising platform, you can choose to disable Personalized Ads.— Excerpt from Apple App Store's Apple Privacy Policy
(1) REGULATORY FRAMEWORK: Apple's advertising practices implicate GDPR Art. 6(1)(a) consent and Art. 21 right to object to processing for direct marketing (EU DPA enforcement); ePrivacy Directive 2002/58/EC for cookie/tracking-based advertising; CCPA/CPRA §1798.120 opt-out right for sale/sharing of personal information for advertising; FTC Act Section 5 for deceptive advertising claims including Apple's App Tracking Transparency (ATT) framework representations. (2)
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The clause establishes Apple's data usage practices for advertising and marketing purposes while providing users with the procedural means to disable personalized ad targeting and marketing communications. This defines the operational scope of Apple's advertising platform and the available preference controls.
Personalized advertising based on your usage data and interests is enabled by default within Apple's apps and services — you must actively opt out in Settings to prevent Apple from targeting you with interest-based ads.
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