Apple uses your data to show you personalized ads in the App Store, Apple News, and Apple TV — you can turn off personalized ads in your iPhone settings under Privacy & Security > Apple Advertising.
This analysis describes what Apple App Store's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes Apple's data usage practices for advertising and marketing purposes while providing users with the procedural means to disable personalized ad targeting and marketing communications. This defines the operational scope of Apple's advertising platform and the available preference controls.
Personalized advertising based on your usage data and interests is enabled by default within Apple's apps and services — you must actively opt out in Settings to prevent Apple from targeting you with interest-based ads.
How other platforms handle this
By providing your mobile phone number, you consent to receive automated text (SMS) messages from Instacart...To opt out, reply STOP. For help, reply HELP or contact us directly...
Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, (e.g., global privacy control) we recognize such preference in accordance with applicable law.
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
"To help Apple serve you better, we use your personal data to personalize communications, to deliver content based on your location, and to share other relevant information with you. If you do not want to receive marketing communications from Apple, you can opt out by following the directions in the communication or by going to appleid.apple.com. Apple's advertising platform does not track you across apps and websites owned by other companies. Apple-delivered advertisements may appear in Apple News, Stocks, the App Store, and Apple TV. If you do not want to receive ads targeted to your interests from Apple's advertising platform, you can choose to disable Personalized Ads.Excerpt from Apple App Store's Apple Privacy Policy
(1) REGULATORY FRAMEWORK: Apple's advertising practices implicate GDPR Art.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The clause establishes Apple's data usage practices for advertising and marketing purposes while providing users with the procedural means to disable personalized ad targeting and marketing communications. This defines the operational scope of Apple's advertising platform and the available preference controls.
Personalized advertising based on your usage data and interests is enabled by default within Apple's apps and services — you must actively opt out in Settings to prevent Apple from targeting you with interest-based ads.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Apple App Store.