Apple uses your data to show you personalized ads in the App Store, Apple News, and Apple TV — you can turn off personalized ads in your iPhone settings under Privacy & Security > Apple Advertising.
This analysis describes what Apple App Store's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Apple's advertising platform uses your Apple Account data, App Store behavior, and other signals to target ads at you — while Apple claims not to track you across third-party apps, personalized ads within Apple's own ecosystem remain on by default.
Personalized advertising based on your usage data and interests is enabled by default within Apple's apps and services — you must actively opt out in Settings to prevent Apple from targeting you with interest-based ads.
How other platforms handle this
If you would like to opt out of the disclosure of your personal information for purposes that could be considered "sales" for those third parties' own commercial purposes, or "sharing" or processing for purposes of targeted advertising, please visit the following link, which is also available in the...
California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...
T-Mobile collects Customer Proprietary Network Information (CPNI), which is information about the quantity, technical configuration, type, destination, location, and amount of use of your service. T-Mobile may use your CPNI within its family of companies for the purpose of providing wireless telecom...
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"To help Apple serve you better, we use your personal data to personalize communications, to deliver content based on your location, and to share other relevant information with you. If you do not want to receive marketing communications from Apple, you can opt out by following the directions in the communication or by going to appleid.apple.com. Apple's advertising platform does not track you across apps and websites owned by other companies. Apple-delivered advertisements may appear in Apple News, Stocks, the App Store, and Apple TV. If you do not want to receive ads targeted to your interests from Apple's advertising platform, you can choose to disable Personalized Ads.— Excerpt from Apple App Store's Apple Privacy Policy
(1) REGULATORY FRAMEWORK: Apple's advertising practices implicate GDPR Art. 6(1)(a) consent and Art. 21 right to object to processing for direct marketing (EU DPA enforcement); ePrivacy Directive 2002/58/EC for cookie/tracking-based advertising; CCPA/CPRA §1798.120 opt-out right for sale/sharing of personal information for advertising; FTC Act Section 5 for deceptive advertising claims including Apple's App Tracking Transparency (ATT) framework representations. (2)
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Apple's advertising platform uses your Apple Account data, App Store behavior, and other signals to target ads at you — while Apple claims not to track you across third-party apps, personalized ads within Apple's own ecosystem remain on by default.
Personalized advertising based on your usage data and interests is enabled by default within Apple's apps and services — you must actively opt out in Settings to prevent Apple from targeting you with interest-based ads.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Apple App Store.