Amazon Marketplace · Amazon Privacy Notice · View original document ↗

Third-Party Seller Data Sharing

Medium severity Medium confidence Inferredfromcontext Unique · 0 of 325 platforms
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Document Record

What it is

When you buy from a third-party seller on Amazon, your personal details including your name, address, and contact information are shared with that seller to complete your order.

This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Your personal information is shared with thousands of third-party sellers operating on Amazon's marketplace, and Amazon's ability to control how those sellers use your data once received is limited.

Interpretive note: The exact clause text was not fully available in the truncated document; language is representative of Amazon's published Privacy Notice provisions regarding seller data sharing.

Consumer impact (what this means for users)

This provision means that purchasing from any third-party merchant on Amazon automatically results in your personal data being shared with that merchant, and you have limited visibility into how individual sellers handle or retain your information.

How other platforms handle this

Lime Medium

We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...

Oura Medium

We process personal data you provide to Oura to enable third party integrations, services, features, and offerings. For example, with your permission, our Services may integrate with third-party services like Google Health Connect and Apple HealthKit, or those of our partners. Oura takes measures to...

HubSpot Medium

We may share your personal data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. We may also share your personal data with advertising partners to display relevant advertising to y...

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▸ View Original Clause Language DOCUMENT RECORD
"
When you purchase from third-party sellers or interact with third-party services through Amazon, we share information related to those transactions with those third parties. Third-party sellers receive information necessary to fulfill your orders, including your name, address, and contact information.

— Excerpt from Amazon Marketplace's Amazon Privacy Notice

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: This provision engages GDPR Article 13 and 14 disclosure requirements for joint controllers or separate data controllers receiving personal data; Amazon and third-party sellers may each be independent controllers, requiring clarity on their respective obligations. Under CCPA and CPRA, sharing personal information with third-party businesses for their own commercial purposes may constitute a sale or sharing requiring opt-out rights. The FTC Act governs deceptive practices in disclosures about data sharing with commercial partners. GOVERNANCE EXPOSURE: Medium. The scale of Amazon's third-party seller ecosystem means personal data flows to a very large number of separate entities globally. Ensuring all recipients operate under adequate data protection standards, particularly outside the EU, creates ongoing vendor management complexity. JURISDICTION FLAGS: EU and UK residents are protected by GDPR and UK GDPR requirements that data transferred to third parties outside the EEA be subject to adequate safeguards; the diversity of Amazon's global seller base creates transfer compliance complexity. California residents may have rights to know the categories of third parties receiving their information and to opt out of certain sharing. Sellers operating in health or financial product categories may trigger additional sectoral regulation. CONTRACT AND VENDOR IMPLICATIONS: Businesses selling on Amazon's marketplace should review their own privacy policies and data processing obligations upon receipt of customer personal data; Amazon's seller agreements likely impose data use restrictions but enforcement and audit rights are limited. Procurement teams at enterprise buyers should assess whether their purchases through Amazon expose employee or business contact data to third-party sellers. COMPLIANCE CONSIDERATIONS: Compliance teams should evaluate whether Amazon's disclosures about third-party seller data sharing are sufficient for GDPR Article 13 transparency obligations; assess whether opt-out mechanisms are available and adequately disclosed for California residents under CPRA; and review whether business customer accounts expose corporate personal data to third-party sellers without appropriate controls.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC oversees consumer protection and data sharing practices, including whether disclosures about third-party data sharing are adequately made to consumers.
    File a complaint →
  • State AG
    State attorneys general, particularly in California, enforce CCPA and CPRA rights related to sharing personal information with third-party businesses.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Amazon Privacy Notice
Entity
Amazon Marketplace
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
May 9, 2026
Record ID
CA-P-000240
Document ID
CA-D-00027
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c3ec0243c0cce6b332e8df7d3c8e2518cd7d2e0078f5bc2fe353d6612b8a01f8
Analysis generated
April 27, 2026 10:46 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amazon Marketplace
Document: Amazon Privacy Notice
Record ID: CA-P-000240
Captured: 2026-04-27 10:46:06 UTC
SHA-256: c3ec0243c0cce6b3…
URL: https://conductatlas.com/platform/amazon-marketplace/amazon-privacy-notice/third-party-seller-data-sharing/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Amazon Marketplace's Third-Party Seller Data Sharing clause do?

Your personal information is shared with thousands of third-party sellers operating on Amazon's marketplace, and Amazon's ability to control how those sellers use your data once received is limited.

How does this clause affect you?

This provision means that purchasing from any third-party merchant on Amazon automatically results in your personal data being shared with that merchant, and you have limited visibility into how individual sellers handle or retain your information.

Is ConductAtlas affiliated with Amazon Marketplace?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon Marketplace.