If you live in California, you can tell Amplitude to stop selling or sharing your personal data, and you can limit how your sensitive information is used.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
California residents have legally enforceable rights under CPRA to stop their data from being shared with advertising partners, which is a meaningful protection given Amplitude's disclosed advertising data sharing practices.
California residents can submit a formal opt-out request via https://amplitude.com/data-requests or privacy@amplitude.com to stop the sale or sharing of their personal information for cross-context behavioral advertising purposes.
How other platforms handle this
California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...
If you are a California resident, you have certain rights with respect to your personal information, including: The right to know about the personal information we collect, use, disclose, and sell. The right to delete your personal information. The right to opt out of the sale or sharing of your per...
If you are a California resident, you have the right to opt out of the sale or sharing of your personal information. You also have the right to know what personal information we have collected about you, the right to delete your personal information, the right to correct inaccurate personal informat...
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"California residents have the right to opt-out of the sale or sharing of their personal information. California residents may also have the right to limit the use and disclosure of their sensitive personal information. To submit a request to exercise these rights, please visit https://amplitude.com/data-requests or email us at privacy@amplitude.com.— Excerpt from Amplitude's Amplitude Privacy Notice
(1) REGULATORY LANDSCAPE: This provision directly implements CCPA as amended by CPRA, enforced by the California Privacy Protection Agency (CPPA) and the California Attorney General. The CPRA introduced the right to limit use of sensitive personal information, which this provision references. Compliance requires that opt-out mechanisms are functional, accessible, and honored within required response timeframes. (2) GOVERNANCE EXPOSURE: Medium. The provision is a required disclosure under CPRA, but the adequacy of the opt-out mechanism, including whether it effectively halts all downstream sharing with advertising partners, requires operational verification. Failures to honor opt-out requests within CPRA's required 15-business-day response window create direct enforcement exposure. (3) JURISDICTION FLAGS: Applies specifically to California residents. Other states with similar opt-out rights for targeted advertising include Colorado, Virginia, Connecticut, and Texas, though those frameworks are addressed separately in the notice. The provision does not address whether opt-out signals such as the Global Privacy Control (GPC) are automatically honored, which is required under CPRA. (4) CONTRACT AND VENDOR IMPLICATIONS: Business customers using Amplitude as a processor for California-resident data must ensure their own CCPA/CPRA disclosures account for Amplitude's data flows. Service provider contracts should confirm that Amplitude does not use customer-transmitted personal information for its own advertising purposes outside the service provider relationship. (5) COMPLIANCE CONSIDERATIONS: Legal teams should verify whether Amplitude honors GPC signals automatically as required by CPRA, audit the opt-out request workflow for response time compliance, and confirm that the sensitive personal information limitation right is operationally implemented for all applicable data categories.
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California residents have legally enforceable rights under CPRA to stop their data from being shared with advertising partners, which is a meaningful protection given Amplitude's disclosed advertising data sharing practices.
California residents can submit a formal opt-out request via https://amplitude.com/data-requests or privacy@amplitude.com to stop the sale or sharing of their personal information for cross-context behavioral advertising purposes.
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