Amplitude · Amplitude Privacy Notice · View original document ↗

Data Sharing with Business Customers

Medium severity Medium confidence Explicitdocumentlanguage Unique · 0 of 325 platforms
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Document Record

What it is

If you interact with a business's product that uses Amplitude, Amplitude may share data about your specific interactions with that business customer.

This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Your behavioral data collected through third-party apps powered by Amplitude can be shared back with those app operators, meaning multiple parties may hold records of your in-app activity.

Interpretive note: The scope of data shared with business customers in each context is described illustratively rather than exhaustively, creating some uncertainty about the full range of data flows.

Consumer impact (what this means for users)

Detailed records of how you interact with third-party products powered by Amplitude, including survey responses and feature usage, may be shared with the business that operates that product, expanding the number of parties holding your behavioral data.

How other platforms handle this

Skillshare Medium

In connection with any reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our Privacy Policy.

Lime Medium

We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...

Oura Medium

We process personal data you provide to Oura to enable third party integrations, services, features, and offerings. For example, with your permission, our Services may integrate with third-party services like Google Health Connect and Apple HealthKit, or those of our partners. Oura takes measures to...

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▸ View Original Clause Language DOCUMENT RECORD
"
Amplitude may share personal information with our customers in connection with the services we provide to them. For example, if you participate in a survey, provide feedback, or interact with a feature of a customer's product that is powered by Amplitude, we may share information about your interactions with that customer.

— Excerpt from Amplitude's Amplitude Privacy Notice

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: This provision engages GDPR transparency requirements for disclosing recipients of personal data and CCPA/CPRA requirements to disclose categories of third parties with whom personal information is shared. The distinction between Amplitude as processor sharing data with its controller-customer versus Amplitude sharing independently as a controller is material and affects the applicable legal obligations. (2) GOVERNANCE EXPOSURE: Medium. The provision is operationally standard for analytics platforms but requires that business customers' own privacy notices disclose Amplitude as a data recipient and describe the categories of data received. Gaps in downstream disclosure create regulatory exposure for business customers. (3) JURISDICTION FLAGS: EU and UK residents have rights to know the specific recipients of their personal data under GDPR Article 15, which may require more granular disclosure than this provision provides. California residents have the right to know the categories of third parties with whom data is shared under CCPA. (4) CONTRACT AND VENDOR IMPLICATIONS: Business customers should ensure their privacy notices and user agreements accurately reflect the data they receive from Amplitude about their own users' interactions. DPA terms should specify the categories of data Amplitude shares back with customers and any restrictions on downstream use. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should map all data flows from Amplitude back to their own organization, ensure their privacy notices reflect these flows, and assess whether user consent for such sharing is required in applicable jurisdictions.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over deceptive or inadequate disclosures about data sharing practices between analytics platforms and their business customers.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Amplitude Privacy Notice
Entity
Amplitude
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-010292
Document ID
CA-D-00702
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6d5b4ccf519965585d20703446d8ef745708964ae5cb005295829dcfe75e2ac7
Analysis generated
May 8, 2026 14:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amplitude
Document: Amplitude Privacy Notice
Record ID: CA-P-010292
Captured: 2026-05-08 14:29:58 UTC
SHA-256: 6d5b4ccf51996558…
URL: https://conductatlas.com/platform/amplitude/amplitude-privacy-notice/data-sharing-with-business-customers/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Amplitude's Data Sharing with Business Customers clause do?

Your behavioral data collected through third-party apps powered by Amplitude can be shared back with those app operators, meaning multiple parties may hold records of your in-app activity.

How does this clause affect you?

Detailed records of how you interact with third-party products powered by Amplitude, including survey responses and feature usage, may be shared with the business that operates that product, expanding the number of parties holding your behavioral data.

Is ConductAtlas affiliated with Amplitude?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.