This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This is a meaningful consumer protection right — exercising it stops your behavioral data from flowing to advertising platforms that use it to build profiles and target you with ads.
Amplitude collects behavioral event data, device identifiers, IP addresses, and inferred interests from website visitors and end users of apps built on its platform, and the notice permits sharing this data with advertising networks, analytics partners, and business customers. End users of third-party apps instrumented with Amplitude's SDK may not realize their in-app behavior is being tracked by a third-party analytics vendor, and their primary data rights may run against the app developer rather than Amplitude directly. You can submit a data access, deletion, or opt-out request by emailing privacy@amplitude.com or using the form at https://amplitude.com/data-requests.
How other platforms handle this
California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...
If you are a California resident, you have certain rights with respect to your personal information, including: The right to know about the personal information we collect, use, disclose, and sell. The right to delete your personal information. The right to opt out of the sale or sharing of your per...
If you are a California resident, you have the right to opt out of the sale or sharing of your personal information. You also have the right to know what personal information we have collected about you, the right to delete your personal information, the right to correct inaccurate personal informat...
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"California residents have the right to opt-out of the sale or sharing of their Personal Information. To exercise this right, you can: Email us at privacy@amplitude.com. We will process opt-out requests within 15 business days. We do not sell or share Personal Information of consumers we know are under 16 years of age without affirmative authorization.— Excerpt from Amplitude's Amplitude Privacy Notice
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This is a meaningful consumer protection right — exercising it stops your behavioral data from flowing to advertising platforms that use it to build profiles and target you with ads.
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