This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision operationalizes California Consumer Privacy Act (CCPA) statutory rights by designating a specific contact mechanism and processing timeline, and establishes an age-based protection standard for minors that exceeds the CCPA's 13-year threshold.
California residents who submit opt-out requests through the designated email address are entitled to cessation of Personal Information sales or sharing within the specified processing window. Consumers under 16 years of age are subject to a heightened protection standard requiring affirmative authorization before any sale or sharing occurs.
How other platforms handle this
If you are a California resident, you have the right to know what personal information we collect, use, and disclose about you; the right to request deletion of your personal information; the right to opt out of the sale or sharing of your personal information; the right to correct inaccurate person...
If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...
Depending on where you live, you may have certain rights with respect to your personal information, such as the right to request access, correction, or deletion of your personal information, or to opt out of the sale or sharing of your personal information. If you are a California resident, you have...
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"California residents have the right to opt-out of the sale or sharing of their Personal Information. To exercise this right, you can: Email us at privacy@amplitude.com. We will process opt-out requests within 15 business days. We do not sell or share Personal Information of consumers we know are under 16 years of age without affirmative authorization.— Excerpt from Amplitude's Amplitude Privacy Notice
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The provision operationalizes California Consumer Privacy Act (CCPA) statutory rights by designating a specific contact mechanism and processing timeline, and establishes an age-based protection standard for minors that exceeds the CCPA's 13-year threshold.
California residents who submit opt-out requests through the designated email address are entitled to cessation of Personal Information sales or sharing within the specified processing window. Consumers under 16 years of age are subject to a heightened protection standard requiring affirmative authorization before any sale or sharing occurs.
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