The policy prohibits images that are improperly oriented, do not fill the designated image space, are blurry or illegible, contain strobing or flashing effects, or expand beyond the ad frame into surrounding website or app content.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes specific technical and visual quality thresholds that image-based ad creatives must meet for approval. Ads using animated, low-resolution, or improperly sized images will be disapproved, affecting campaign delivery.
Under this clause, ads displayed on the Google Ad Network must meet defined image quality standards, including proper orientation, legibility, and frame containment. Ads with strobing or flashing visuals, which can pose accessibility risks, are prohibited.
Cross-platform context
See how other platforms handle Image Quality Standards and similar clauses.
Compare across platforms →"Images that are sideways, upside down, or that don't take up the entire space of the chosen image size. Images that are blurry, unclear, unrecognizable, or contain illegible text. Strobing, flashing, or otherwise distracting images. Ads that expand beyond the frame or otherwise encroach on the website or app.Excerpt from Google Ads's Editorial and Technical Requirements
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This provision establishes specific technical and visual quality thresholds that image-based ad creatives must meet for approval. Ads using animated, low-resolution, or improperly sized images will be disapproved, affecting campaign delivery.
Under this clause, ads displayed on the Google Ad Network must meet defined image quality standards, including proper orientation, legibility, and frame containment. Ads with strobing or flashing visuals, which can pose accessibility risks, are prohibited.
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