The policy prohibits ad text that uses excessive capitalization, repeated punctuation, symbols substituted for words, or other formatting techniques designed to draw attention in ways inconsistent with standard written conventions.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes specific textual formatting standards that automated and manual review systems apply to ad creative, and violations may result in disapproval even when the substantive content of the ad is accurate and compliant with other policy requirements.
This provision establishes formatting standards for ad text that apply to all advertisers using Google Ads, ensuring that ads consumers encounter meet baseline readability and presentation standards. Under this clause, ads using excessive capitalization, punctuation, or symbols may be disapproved regardless of whether the advertised product or service is itself compliant.
How other platforms handle this
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"Ads must not use unnecessary or distracting capitalization, punctuation, or symbols. Ad text must not use excessive exclamation points, random capitalization, or symbols to draw attention.Excerpt from Google Ads's Editorial and Technical Requirements
1) REGULATORY LANDSCAPE: Ad text formatting requirements engage FTC Act Section 5 standards to the extent that deceptive formatting, such as symbols or punctuation designed to create false urgency or mislead consumers about product attributes, …
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This provision establishes specific textual formatting standards that automated and manual review systems apply to ad creative, and violations may result in disapproval even when the substantive content of the ad is accurate and compliant with other policy requirements.
This provision establishes formatting standards for ad text that apply to all advertisers using Google Ads, ensuring that ads consumers encounter meet baseline readability and presentation standards. Under this clause, ads using excessive capitalization, punctuation, or symbols may be disapproved regardless of whether the advertised product or service is itself compliant.
ConductAtlas has identified this type of provision across 283 platforms. See the full comparison.
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