The policy prohibits ads that facilitate or promote the facilitation of cruelty to animals.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision bars advertisers from running campaigns that promote products, services, or content associated with animal cruelty, including content that depicts or encourages such conduct. Enforcement applies to both the ad and the advertised product or service.
Interpretive note: The scope of what constitutes facilitation of animal cruelty may require platform-specific interpretation, particularly for agricultural or pest control advertising.
Under this provision, ads for products or services that facilitate animal cruelty will be disapproved on Google Ads. The restriction applies to the advertised offering and associated promotional content.
How other platforms handle this
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"We don't allow ads that facilitate cruelty to animals or that promote content facilitating cruelty to animals.Excerpt from Google Ads's Prohibited Content Policy
1) REGULATORY LANDSCAPE: This provision engages federal and state animal welfare statutes, including the Animal Welfare Act and state anti-cruelty laws.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision bars advertisers from running campaigns that promote products, services, or content associated with animal cruelty, including content that depicts or encourages such conduct. Enforcement applies to both the ad and the advertised product or service.
Under this provision, ads for products or services that facilitate animal cruelty will be disapproved on Google Ads. The restriction applies to the advertised offering and associated promotional content.
ConductAtlas has identified this type of provision across 142 platforms. See the full comparison.
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