The policy prohibits advertisers from including phone numbers directly within ad text fields, requiring instead that phone numbers be used through designated ad features such as call assets.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision requires advertisers to route phone number display through Google's designated call tracking and asset features rather than embedding numbers in free-text ad copy, which affects how advertiser-to-consumer phone contact is facilitated through the platform.
Under this clause, phone numbers cannot appear in general ad text fields. Advertisers who wish to display a phone number must use Google's designated call assets, which channel phone interactions through Google's platform infrastructure.
Cross-platform context
See how other platforms handle Prohibition on Phone Numbers in Ad Text and similar clauses.
Compare across platforms →"Entering a phone number in ad text.Excerpt from Google Ads's Editorial and Technical Requirements
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This provision requires advertisers to route phone number display through Google's designated call tracking and asset features rather than embedding numbers in free-text ad copy, which affects how advertiser-to-consumer phone contact is facilitated through the platform.
Under this clause, phone numbers cannot appear in general ad text fields. Advertisers who wish to display a phone number must use Google's designated call assets, which channel phone interactions through Google's platform infrastructure.
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