Key Facts
May Hilton's advertising partners match a user's browsers or devices?
Hilton's advertising partners may match a user's browsers or devices if the user logs into the same online service on multiple devices or if those devices share similar attributes supporting an inference that they are used by the same person or household.
With consent, can Hilton make automated decisions without human interference?
With your consent, Hilton makes automated decisions, without human interference, to offer certain benefits based on characteristics such as geography, behavior, or demographics.
Can Hilton offer benefits based on geography, behavior, or demographics?
With your consent, Hilton makes automated decisions, without human interference, to offer certain benefits based on characteristics such as geography, behavior, or demographics.
Are transfers of personal information within the Hilton Group of Companies covered by an intra-group agreement?
Transfers of personal information within the Hilton Group of Companies may be covered by an intra-group agreement that contractually obliges each member to ensure the information receives an adequate and consistent level of protection.
Does an intra-group agreement contractually oblige each member to ensure adequate protection?
Transfers of personal information within the Hilton Group of Companies may be covered by an intra-group agreement that contractually obliges each member to ensure the information receives an adequate and consistent level of protection.
May Hilton share device information and IP address with advertising networks?
Hilton may share categories of personal information including device information and identifiers such as IP address, and usage information such as browsing history, with advertising networks and providers, advertisers, and social media networks, which may be considered a sale under California law.
Can Hilton share usage information such as browsing history with social media networks?
Hilton may share categories of personal information including device information and identifiers such as IP address, and usage information such as browsing history, with advertising networks and providers, advertisers, and social media networks, which may be considered a sale under California law.
Does Hilton knowingly collect personal information of individuals under the age of majority without permission from a parent or guardian?
Hilton does not knowingly collect, disclose, or sell personal information of individuals under the age of majority in their respective jurisdiction without permission from a minor's parent or guardian.
May Hilton send the employer an extract of an employee's folio if the employee books using a corporate code?
If an employee of a company participating in the Hilton e-Folio Program books a room using a company corporate code or pays using a corporate credit card, Hilton may send the employer and the credit card company an extract of the employee's folio.
Can Hilton send the credit card company an extract of an employee's folio?
If an employee of a company participating in the Hilton e-Folio Program books a room using a company corporate code or pays using a corporate credit card, Hilton may send the employer and the credit card company an extract of the employee's folio.
3 important changes detected
4 versions captured · Last updated: September 2026
What changed
Hilton's updated privacy statement now explicitly lists five additional data categories that may be collected and shared with third parties: Gender, Telephone, Arrival Time, Departure Date, and Spending Amount. Previously, the policy listed only WeChat identifiers and account binding information in this section. The expanded list makes clear which guest data Hilton may process and share beyond what is described in the main Personal Information We Collect section.
Why this matters
The updated privacy statement now explicitly discloses that Hilton may collect and share five additional data categories with third parties: gender, telephone number, arrival time, departure date, and spending amount. This expands the transparency around what personal information may be collected beyond the main Personal Information We Collect section. The updated terms continue to protect minors under 14 from knowingly having their personal information collected or disclosed.
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What changed
Hilton updated its privacy statement in an update detected on August 31, 2026, with changes spanning SMS and WhatsApp messaging services, CCTV retention periods, and expanded state-level privacy compliance coverage. The revised policy adds detailed disclosure about how properties may contact guests via SMS or WhatsApp during their stay, specifies short codes for transactional and promotional messages (97176 and 75712 respectively), and clarifies opt-out procedures by replying 'STOP' to messages. The CCTV retention period increased from 30 days to 31 days, and the policy now applies to additional U.S. states including Alabama, Louisiana, Oklahoma, and Vermont.
Why this matters
The updated privacy statement clarifies that Hilton properties may contact guests via SMS or WhatsApp during their stay to welcome them, permit service requests, and remind guests of messaging availability. The policy specifies that transactional messages use short code 97176 and promotional messages use short code 75712, with varying message frequency and possible data charges. You can opt out of SMS or WhatsApp messages by replying 'STOP' to any message, or you can contact the hotel front desk to decline these communications.
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August 8, 2026
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Hilton's privacy statement was updated in an update detected on August 8, 2026 to reflect changes to its portfolio of brands. The updated language adds 'Undergraduate by Hilton' to the …
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