This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-device and cross-site data combination allows advertising partners to build comprehensive behavioral profiles that extend well beyond any single interaction with Hilton's Services.
Your activity on Hilton's Services may be collected by advertising partners and merged with data about your behavior on unrelated websites, apps, and other devices.
How other platforms handle this
These advertising partners use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third-party services within their networks.
Subject to your consent, third-party services...may use cookies and web beacons to collect information about your activities on the Offerings...to provide you advertising based upon your interests.
When you visit our website, we may share some personal identifiers such as cookies and other tracking technologies for analytics and to personalize your experience with targeted ads as described herein.
Monitoring
Hilton has changed this document before.
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"Our advertising partners may collect information about your activities on our Services on your current device and combine it with information about your activities on other websites, mobile apps, and devices.— Excerpt from Hilton's Hilton Privacy Statement
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Cross-device and cross-site data combination allows advertising partners to build comprehensive behavioral profiles that extend well beyond any single interaction with Hilton's Services.
Your activity on Hilton's Services may be collected by advertising partners and merged with data about your behavior on unrelated websites, apps, and other devices.
ConductAtlas has identified this type of provision across 145 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hilton.