“Our advertising partners may collect information about your activities on our Services on your current device and combine it with information about your activities on other websites, mobile apps, and devices.”
This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-device and cross-site data combination allows advertising partners to build comprehensive behavioral profiles that extend well beyond any single interaction with Hilton's Services.
The updated privacy statement now explicitly discloses that Hilton collects and may share Gender, Telephone, Arrival Time, Departure Date, and Spending Amount with third parties. These data categories were not previously listed in the disclosed collection practices. The statement continues to state that Hilton will not knowingly collect or disclose personal information from minors under the age of 14.
View change record →The updated policy expands disclosure of how Hilton properties use SMS and WhatsApp to contact guests during their stay. Properties may send welcome messages upon arrival, mid-stay reminders about the messaging service, and respond to guest requests via SMS or WhatsApp. The policy specifies that short code opt-in data will not be shared with third parties for their marketing purposes, and guests can opt out by replying STOP to any message. The policy also now explicitly discloses collection of WeChat account identifiers for linking Hilton Honors accounts to partner accounts. CCTV retention has been extended from 30 to 31 days. You can opt out of SMS or WhatsApp messages by replying STOP, or contact the hotel front desk to decline text messages.
View change record →Your activity on Hilton's Services may be collected by advertising partners and merged with data about your behavior on unrelated websites, apps, and other devices.
How other platforms handle this
We use cookies, web beacons, and other similar technologies, including from third-party partners such as Google and Facebook, for measurement services, better targeting advertisements, marketing purposes and to improve the performance of the Sites.
These advertising partners use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third-party services within their networks.
Subject to your consent, third-party services, which may include Google Analytics, Google Tag Manager, Hubspot, Segment or LinkedIn, may use cookies and web beacons to collect information about your activities on the Offerings…
"Our advertising partners may collect information about your activities on our Services on your current device and combine it with information about your activities on other websites, mobile apps, and devices.Excerpt from Hilton's Privacy Statement
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
Cross-device and cross-site data combination allows advertising partners to build comprehensive behavioral profiles that extend well beyond any single interaction with Hilton's Services.
Your activity on Hilton's Services may be collected by advertising partners and merged with data about your behavior on unrelated websites, apps, and other devices.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hilton.