This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
we do honor legally-recognized browser-based mechanisms (such as the Global Privacy Control designed to signal your opt out choices under certain state laws).
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
"California residents can also turn on the Global Privacy Control (GPC) to opt out of the "sale" or "sharing" of your personal information that is browser based for each participating browser system that you use.Excerpt from Hilton's Privacy Statement
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “California residents can also turn on the Global Privacy Control (GPC) to opt out of the "sale" or "sharing" of your personal information that is browser based for each participating browser system that you use.”
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hilton.