This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Recognizing this right means users can challenge how Hilton segments them into consumer sub-groups based on geography, behavior, or demographics for automated purposes.
Interpretive note: The excerpt describes Hilton's segmentation practice as additional context, but the canonical claim focuses on the primary legal proposition: the right to object. The segmentation description is recorded in omitted_material.
You may object to Hilton's profiling of you and to automated decision-making processes it applies to your personal information.
How other platforms handle this
Object to an automated decision-making (including profiling) in certain circumstances.
Request a review of decisions made solely based on automated processing of personal data.
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"You have the right to object to profiling and automated decision making. We use personal information to divide large groups of consumers into sub-groups of consumers (known as segments) based on some type of shared characteristics such as geography, behavior, or demographics.— Excerpt from Hilton's Hilton Privacy Statement
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Recognizing this right means users can challenge how Hilton segments them into consumer sub-groups based on geography, behavior, or demographics for automated purposes.
You may object to Hilton's profiling of you and to automated decision-making processes it applies to your personal information.
ConductAtlas has identified this type of provision across 214 platforms. See the full comparison.
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