“You have the right to object to profiling and automated decision making. We use personal information to divide large groups of consumers into sub-groups of consumers (known as segments) based on some type of shared characteristics such as geography, behavior, or demographics.”
This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Recognizing this right means users can challenge how Hilton segments them into consumer sub-groups based on geography, behavior, or demographics for automated purposes.
Interpretive note: The excerpt describes Hilton's segmentation practice as additional context, but the canonical claim focuses on the primary legal proposition: the right to object. The segmentation description is recorded in omitted_material.
The updated privacy statement now explicitly discloses that Hilton collects and may share Gender, Telephone, Arrival Time, Departure Date, and Spending Amount with third parties. These data categories were not previously listed in the disclosed collection practices. The statement continues to state that Hilton will not knowingly collect or disclose personal information from minors under the age of 14.
View change record →The updated policy expands disclosure of how Hilton properties use SMS and WhatsApp to contact guests during their stay. Properties may send welcome messages upon arrival, mid-stay reminders about the messaging service, and respond to guest requests via SMS or WhatsApp. The policy specifies that short code opt-in data will not be shared with third parties for their marketing purposes, and guests can opt out by replying STOP to any message. The policy also now explicitly discloses collection of WeChat account identifiers for linking Hilton Honors accounts to partner accounts. CCTV retention has been extended from 30 to 31 days. You can opt out of SMS or WhatsApp messages by replying STOP, or contact the hotel front desk to decline text messages.
View change record →You may object to Hilton's profiling of you and to automated decision-making processes it applies to your personal information.
How other platforms handle this
Opt-out of profiling/automated decision making. You can opt-out of automated processing or profiling performed on personal information to evaluate, analyze, or predict personal aspects...
You may contact Uber here with questions about Uber's use of your data for purposes of automated decision making, including regarding the factors considered... to request review of any such decisions by Uber personnel.
Such tools are used to support, and not replace, human review where required by law.
"You have the right to object to profiling and automated decision making. We use personal information to divide large groups of consumers into sub-groups of consumers (known as segments) based on some type of shared characteristics such as geography, behavior, or demographics.Excerpt from Hilton's Privacy Statement
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Recognizing this right means users can challenge how Hilton segments them into consumer sub-groups based on geography, behavior, or demographics for automated purposes.
You may object to Hilton's profiling of you and to automated decision-making processes it applies to your personal information.
ConductAtlas has identified this type of provision across 210 platforms. See the full comparison.
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