“With your consent, we make automated decisions, meaning without human interference, to offer you certain benefits based on your characteristics (such as discounted room rates or other special offers based on your geography, behavior, or demographics).”
This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause confirms that benefit determinations can be made entirely by automated systems without human review, conditioned only on user consent.
The updated privacy statement now explicitly discloses that Hilton collects and may share Gender, Telephone, Arrival Time, Departure Date, and Spending Amount with third parties. These data categories were not previously listed in the disclosed collection practices. The statement continues to state that Hilton will not knowingly collect or disclose personal information from minors under the age of 14.
View change record →The updated policy expands disclosure of how Hilton properties use SMS and WhatsApp to contact guests during their stay. Properties may send welcome messages upon arrival, mid-stay reminders about the messaging service, and respond to guest requests via SMS or WhatsApp. The policy specifies that short code opt-in data will not be shared with third parties for their marketing purposes, and guests can opt out by replying STOP to any message. The policy also now explicitly discloses collection of WeChat account identifiers for linking Hilton Honors accounts to partner accounts. CCTV retention has been extended from 30 to 31 days. You can opt out of SMS or WhatsApp messages by replying STOP, or contact the hotel front desk to decline text messages.
View change record →If you consent, decisions about benefits offered to you—such as discounted room rates—will be made by automated systems without any human involvement.
How other platforms handle this
LinkedIn may offer you choices about whether you would like to use certain automated optimizations (e.g., to opt-out of automatic expansion of your specific targeting criteria or to participate in optimized bidding).
Such tools are used to support, and not replace, human review where required by law.
Mailchimp uses a combination of automated and human detection review processes to ensure that Members are complying with our Standard Terms of Use and this Acceptable Use Policy.
"With your consent, we make automated decisions, meaning without human interference, to offer you certain benefits based on your characteristics (such as discounted room rates or other special offers based on your geography, behavior, or demographics).Excerpt from Hilton's Privacy Statement
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The clause confirms that benefit determinations can be made entirely by automated systems without human review, conditioned only on user consent.
If you consent, decisions about benefits offered to you—such as discounted room rates—will be made by automated systems without any human involvement.
ConductAtlas has identified this type of provision across 210 platforms. See the full comparison.
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