This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
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"If you consent and are logged into your Hilton Honors account, such behavioral information will be associated with your account. Behavioral information is used to deliver personalized advertisements, optimize our website and mobile application, and support internal analysis.Excerpt from Hilton's Privacy Statement
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The clause states: “If you consent and are logged into your Hilton Honors account, such behavioral information will be associated with your account. Behavioral information is used to deliver personalized advertisements, optimize our website and mobile application, and support internal analysis.”
ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.
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