“We retain personal information about you for the time necessary to fulfill the purpose for which that information was collected, usually for the duration of any contractual relationship and for any period thereafter as legally required or permitted by law.”
This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The retention period is open-ended beyond the contractual duration because it extends for any period that is legally required or permitted, which may be indefinite depending on applicable law.
The updated privacy statement now explicitly discloses that Hilton collects and may share Gender, Telephone, Arrival Time, Departure Date, and Spending Amount with third parties. These data categories were not previously listed in the disclosed collection practices. The statement continues to state that Hilton will not knowingly collect or disclose personal information from minors under the age of 14.
View change record →The updated policy expands disclosure of how Hilton properties use SMS and WhatsApp to contact guests during their stay. Properties may send welcome messages upon arrival, mid-stay reminders about the messaging service, and respond to guest requests via SMS or WhatsApp. The policy specifies that short code opt-in data will not be shared with third parties for their marketing purposes, and guests can opt out by replying STOP to any message. The policy also now explicitly discloses collection of WeChat account identifiers for linking Hilton Honors accounts to partner accounts. CCTV retention has been extended from 30 to 31 days. You can opt out of SMS or WhatsApp messages by replying STOP, or contact the hotel front desk to decline text messages.
View change record →Your personal information may be held by Hilton beyond the end of any contractual relationship for as long as law requires or permits.
How other platforms handle this
We may continue to retain some information even after you delete your account if we are required to do so in order to comply with applicable laws.
We will store your personal data only for as long as it is necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
We retain Personal Information only for as long as necessary to fulfill the purposes described in this General Privacy Policy, including to provide Websites, maintain business operations...
"We retain personal information about you for the time necessary to fulfill the purpose for which that information was collected, usually for the duration of any contractual relationship and for any period thereafter as legally required or permitted by law.Excerpt from Hilton's Privacy Statement
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The retention period is open-ended beyond the contractual duration because it extends for any period that is legally required or permitted, which may be indefinite depending on applicable law.
Your personal information may be held by Hilton beyond the end of any contractual relationship for as long as law requires or permits.
ConductAtlas has identified this type of provision across 267 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hilton.