This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy statement now explicitly discloses that Hilton collects and may share Gender, Telephone, Arrival Time, Departure Date, and Spending Amount with third parties. These data categories were not previously listed in the disclosed collection practices. The statement continues to state that Hilton will not knowingly collect or disclose personal information from minors under the age of 14.
View change record →The updated policy expands disclosure of how Hilton properties use SMS and WhatsApp to contact guests during their stay. Properties may send welcome messages upon arrival, mid-stay reminders about the messaging service, and respond to guest requests via SMS or WhatsApp. The policy specifies that short code opt-in data will not be shared with third parties for their marketing purposes, and guests can opt out by replying STOP to any message. The policy also now explicitly discloses collection of WeChat account identifiers for linking Hilton Honors accounts to partner accounts. CCTV retention has been extended from 30 to 31 days. You can opt out of SMS or WhatsApp messages by replying STOP, or contact the hotel front desk to decline text messages.
View change record →How other platforms handle this
If you are a user under the age of 18, California Business and Professions Code Section 22581 allows you to request and obtain removal of content or information you have publicly posted.
Right to Request Correction: The right to request correction of any inaccurate Personal Information we maintain about you
If you have enabled a legally recognized browser-based opt out preference signal (such as Global Privacy Control) on your browser, we recognize such preference to the extent required by applicable law.
"California law requires us to let you know how we respond to web browser Do Not Track ("DNT") signals. Because there currently isn't an industry or legal standard for recognizing or honoring DNT signals, we don't respond to them at this time.Excerpt from Hilton's Privacy Statement
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “California law requires us to let you know how we respond to web browser Do Not Track ("DNT") signals. Because there currently isn't an industry or legal standard for recognizing or honoring DNT signals, we don't respond to them at this time.”
ConductAtlas has identified this type of provision across 276 platforms. See the full comparison.
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