This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy statement now explicitly discloses that Hilton collects and may share Gender, Telephone, Arrival Time, Departure Date, and Spending Amount with third parties. These data categories were not previously listed in the disclosed collection practices. The statement continues to state that Hilton will not knowingly collect or disclose personal information from minors under the age of 14.
View change record →The updated policy expands disclosure of how Hilton properties use SMS and WhatsApp to contact guests during their stay. Properties may send welcome messages upon arrival, mid-stay reminders about the messaging service, and respond to guest requests via SMS or WhatsApp. The policy specifies that short code opt-in data will not be shared with third parties for their marketing purposes, and guests can opt out by replying STOP to any message. The policy also now explicitly discloses collection of WeChat account identifiers for linking Hilton Honors accounts to partner accounts. CCTV retention has been extended from 30 to 31 days. You can opt out of SMS or WhatsApp messages by replying STOP, or contact the hotel front desk to decline text messages.
View change record →How other platforms handle this
When we process personal information about you, we do so with your consent or as necessary to comply with our legal and regulatory obligations; to provide the products and services you use...
Where necessary, we use your personal data, including Contact Data, Technical Data, Communication Data and Government Identifiers, where necessary, to comply with legal obligations such as tax reporting, regulatory requirements...
We process your data for necessary purposes as described in the main Policy, and for secondary purposes. We use both human and automated means to process your data.
"We will use your personal information with your consent or as otherwise required or permitted by applicable law (e.g., where the processing is necessary for concluding or performing a contract with you, where the processing is necessary to perform legal obligations, etc.)Excerpt from Hilton's Privacy Statement
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The clause states: “We will use your personal information with your consent or as otherwise required or permitted by applicable law (e.g., where the processing is necessary for concluding or performing a contract with you, where the processing is necessary to perform legal obligations, etc.)”
ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.
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