Hilton updated its privacy statement in an update detected on August 31, 2026, with changes spanning SMS and WhatsApp messaging services, CCTV retention periods, and expanded state-level privacy compliance coverage. The revised policy adds detailed disclosure about how properties may contact guests via SMS or WhatsApp during their stay, specifies short codes for transactional and promotional messages (97176 and 75712 respectively), and clarifies opt-out procedures by replying 'STOP' to messages. The CCTV retention period increased from 30 days to 31 days, and the policy now applies to additional U.S. states including Alabama, Louisiana, Oklahoma, and Vermont.
Consumers: Properties can text or message you during your stay for welcome, service requests, and reminders about available messaging services.
Consumers: You can stop receiving text and WhatsApp messages from your hotel by replying STOP or asking the front desk.
Consumers: Hilton now specifies which phone numbers send which types of messages and discloses that you may be charged data rates by your carrier.
The updated privacy statement clarifies that Hilton properties may contact guests via SMS or WhatsApp during their stay to welcome them, permit service requests, and remind guests of messaging availability. The policy specifies that transactional messages use short code 97176 and promotional messages use short code 75712, with varying message frequency and possible data charges. You can opt out of SMS or WhatsApp messages by replying 'STOP' to any message, or you can contact the hotel front desk to decline these communications.
→ Review the short codes (97176 for transactional, 75712 for promotional) and contact the hotel front desk before arrival if you do not wish to receive SMS or WhatsApp messages during your stay.
→ Reply STOP to any SMS or WhatsApp message from the property to opt out of future messages during your stay.
Policy now explicitly states that properties may contact guests via SMS or WhatsApp during stay for welcome, service requests, and mid-stay reminders; guests can opt out by replying STOP.
Transactional messages use short code 97176; promotional messages use short code 75712; message frequency varies and data rates may apply.
Retention period increased from 30 days to 31 days for footage stored on property and in the cloud.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This change is primarily a clarification and operational enhancement of existing messaging services rather than a substantive policy shift. Hilton has added specificity around SMS and WhatsApp contact channels, short codes, opt-out procedures, and data …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-004764.
Hilton's privacy statement was updated in an update detected on August 8, 2026 to reflect changes to its portfolio of …
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