Hilton updated its privacy statement to expand details on SMS and WhatsApp messaging services. The revised policy now explicitly describes how properties may contact guests via SMS or WhatsApp upon arrival and during their stay, and specifies short codes for transactional (97176) and promotional (75712) messages. The policy also increased CCTV retention from 30 to 31 days, added details on WeChat Union ID and Open ID collection for account binding, updated the list of U.S. states with applicable privacy laws, and made minor clarifications to section references and grammar.
Consumers: Hilton now clearly tells guests that hotels may text or message them during their stay and how to stop receiving those messages.
Consumers: Hilton now discloses that it collects and uses WeChat account identifiers to link your Hilton Honors account to other partner accounts.
Consumers: Hilton will keep CCTV footage for one additional day before deletion.
The updated policy expands disclosure of how Hilton properties use SMS and WhatsApp to contact guests during their stay. Properties may send welcome messages upon arrival, mid-stay reminders about the messaging service, and respond to guest requests via SMS or WhatsApp. The policy specifies that short code opt-in data will not be shared with third parties for their marketing purposes, and guests can opt out by replying STOP to any message. The policy also now explicitly discloses collection of WeChat account identifiers for linking Hilton Honors accounts to partner accounts. CCTV retention has been extended from 30 to 31 days. You can opt out of SMS or WhatsApp messages by replying STOP, or contact the hotel front desk to decline text messages.
→ Review the SMS and WhatsApp messaging disclosure to understand how properties may contact you during your stay.
→ Reply STOP to any SMS or WhatsApp message to opt out of future communications from the property.
→ Contact the hotel front desk to decline text messages if you prefer not to receive property-specific texts.
Properties may contact guests via SMS or WhatsApp upon arrival and during stay; guests can opt out by replying STOP.
Policy now explicitly discloses collection of WeChat Union ID and Open ID for binding Hilton Honors accounts to partner accounts.
Extended from 30 days to 31 days unless footage is subject to legal proceeding or investigation.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Wording edits to this record that do not change what it claims. Changes to a claim are published as corrections.
Hilton revised its privacy statement to add granular disclosure of SMS and WhatsApp messaging practices during guest stays, including specific short codes and opt-out mechanisms. The policy now explicitly addresses WeChat account linking and collection …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-X-004764.
Hilton's privacy statement now explicitly lists additional categories of personal information it may collect and share with third parties: Gender, …
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