“we may share the following categories of information with advertising networks and providers, advertisers, and social media networks, which may be considered a sale under California law...device information and identifiers, such as IP address...usage information, such as browsing history...”
This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Characterizing the sharing as a potential sale under California law is consequential because it may trigger California Consumer Privacy Act rights, including the right to opt out.
Interpretive note: The excerpt references additional categories of information beyond those stated in the canonical claim. Only device information/IP address and usage information/browsing history are named in the claim; other categories present in the full excerpt are recorded as omitted_material.
The updated privacy statement now explicitly discloses that Hilton collects and may share Gender, Telephone, Arrival Time, Departure Date, and Spending Amount with third parties. These data categories were not previously listed in the disclosed collection practices. The statement continues to state that Hilton will not knowingly collect or disclose personal information from minors under the age of 14.
View change record →The updated policy expands disclosure of how Hilton properties use SMS and WhatsApp to contact guests during their stay. Properties may send welcome messages upon arrival, mid-stay reminders about the messaging service, and respond to guest requests via SMS or WhatsApp. The policy specifies that short code opt-in data will not be shared with third parties for their marketing purposes, and guests can opt out by replying STOP to any message. The policy also now explicitly discloses collection of WeChat account identifiers for linking Hilton Honors accounts to partner accounts. CCTV retention has been extended from 30 to 31 days. You can opt out of SMS or WhatsApp messages by replying STOP, or contact the hotel front desk to decline text messages.
View change record →Your IP address and browsing history may be shared by Hilton with advertising and social media partners, and California residents may have rights related to that sharing if it qualifies as a sale.
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"we may share the following categories of information with advertising networks and providers, advertisers, and social media networks, which may be considered a sale under California law...device information and identifiers, such as IP address...usage information, such as browsing history...Excerpt from Hilton's Privacy Statement
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Characterizing the sharing as a potential sale under California law is consequential because it may trigger California Consumer Privacy Act rights, including the right to opt out.
Your IP address and browsing history may be shared by Hilton with advertising and social media partners, and California residents may have rights related to that sharing if it qualifies as a sale.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hilton.