This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-device matching allows advertising partners to build a unified profile of a user's activity across multiple devices and browsers, extending tracking beyond any single device.
Your activity across different browsers and devices may be linked by Hilton's advertising partners without requiring explicit login, if device attributes support an inference of shared use.
How other platforms handle this
In the previous 12 months, we may have shared identifiers and inferences about you with our partners, third parties, and affiliates in such a way that...may be interpreted as "selling" or "sharing".
They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser...
If you are located in the European Union, we will not send promotional emails without your consent.
Monitoring
Hilton has changed this document before.
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"They may match your browsers or devices if you log into the same online service on multiple devices or if your devices share similar attributes that support an inference that they are used by the same person or household.— Excerpt from Hilton's Hilton Privacy Statement
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Cross-device matching allows advertising partners to build a unified profile of a user's activity across multiple devices and browsers, extending tracking beyond any single device.
Your activity across different browsers and devices may be linked by Hilton's advertising partners without requiring explicit login, if device attributes support an inference of shared use.
ConductAtlas has identified this type of provision across 145 platforms. See the full comparison.
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