“They may match your browsers or devices if you log into the same online service on multiple devices or if your devices share similar attributes that support an inference that they are used by the same person or household.”
This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-device matching allows advertising partners to build a unified profile of a user's activity across multiple devices and browsers, extending tracking beyond any single device.
The updated privacy statement now explicitly discloses that Hilton collects and may share Gender, Telephone, Arrival Time, Departure Date, and Spending Amount with third parties. These data categories were not previously listed in the disclosed collection practices. The statement continues to state that Hilton will not knowingly collect or disclose personal information from minors under the age of 14.
View change record →The updated policy expands disclosure of how Hilton properties use SMS and WhatsApp to contact guests during their stay. Properties may send welcome messages upon arrival, mid-stay reminders about the messaging service, and respond to guest requests via SMS or WhatsApp. The policy specifies that short code opt-in data will not be shared with third parties for their marketing purposes, and guests can opt out by replying STOP to any message. The policy also now explicitly discloses collection of WeChat account identifiers for linking Hilton Honors accounts to partner accounts. CCTV retention has been extended from 30 to 31 days. You can opt out of SMS or WhatsApp messages by replying STOP, or contact the hotel front desk to decline text messages.
View change record →Your activity across different browsers and devices may be linked by Hilton's advertising partners without requiring explicit login, if device attributes support an inference of shared use.
How other platforms handle this
If you are 'opted out' of tailored advertising, you will receive less relevant advertising, including on our free Service Option, as well as our paid Service Option, as applicable (for example, advertising in podcasts).
They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser...
Any targeted advertising by Ramp will only be carried out to the extent that it is permitted by applicable law.
"They may match your browsers or devices if you log into the same online service on multiple devices or if your devices share similar attributes that support an inference that they are used by the same person or household.Excerpt from Hilton's Privacy Statement
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Cross-device matching allows advertising partners to build a unified profile of a user's activity across multiple devices and browsers, extending tracking beyond any single device.
Your activity across different browsers and devices may be linked by Hilton's advertising partners without requiring explicit login, if device attributes support an inference of shared use.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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