Provision record
Hilton · Hilton Privacy Statement · View original document ↗

Adobe Analytics Used to Track Customer Website Usage

Medium severity Explicit document language Common · 278 of 352 platforms
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This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

Lyft Medium

Find and prevent fraud; and Block and remove unsafe or fraudulent users from the Lyft Platform.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

Google Cloud Medium

We evaluate Service Data to help us improve the performance and functionality of Cloud Services.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
we use Adobe Analytics to help us understand how our customers use our websites. We also use Adobe Audience Manager to create audiences for personalizing content and advertising experiences.

Excerpt from Hilton's Privacy Statement

Applicable regulations

CCPA/CPRA
California, USA
ePrivacy Directive
European Union
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal

Provision details

Document information
Document
Hilton Privacy Statement
Entity
Hilton
Document last updated
May 5, 2026
Tracking information
First tracked
Last verified
Record ID
CA-P-075889
Document ID
CA-D-00637
Evidence Provenance
Source URL
Wayback Machine
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Hilton
Document: Hilton Privacy Statement
Record ID: CA-P-075889
Captured: UTC
URL: https://conductatlas.com/platform/hilton/hilton-privacy-statement/provision/CA-P-075889/adobe-analytics-used-to-track-customer-website-usage/
Accessed: Aug. 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Hilton's Adobe Analytics Used to Track Customer Website Usage clause do?

The clause states: “we use Adobe Analytics to help us understand how our customers use our websites. We also use Adobe Audience Manager to create audiences for personalizing content and advertising experiences.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.

Is ConductAtlas affiliated with Hilton?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hilton.