Added prohibition on AI Agents accessing Comcast services without express permission, including data mining, scraping, and automated interactions.
Why it matters: The updated terms establish a contractual obligation requiring express permission before deploying AI Agents on Comcast services, which affects any user, developer, or business using automation tools, bots, APIs, or scraping workflows to interact with Comcast infrastructure. The definition is broad enough to cover common automation practices, making this operationally significant for organizations relying on automated integrations.
Adds explicit disclosure of email engagement tracking; removes prior data removal process language
Why it matters: The updated policy formalizes email engagement tracking as an explicit data collection practice, which affects how HubSpot customers' email campaigns are monitored and how email recipient data is processed. Simultaneously, the removal of the data removal process language eliminates a stated user pathway for requesting data deletion, which may create ambiguity about compliance with GDPR erasure rights and CCPA/CPRA deletion rights unless HubSpot has provided an alternative mechanism.
Updated AI governance language to disclose AI as foundational to platform; added explicit opt-out mechanism for AI model training.
Why it matters: The updated terms establish explicit disclosure and authorization for AI model training on customer data, a material shift from prior language that addressed data use only in general terms. This formalization of AI practices may require organizations using HubSpot to update their own privacy notices, data processing agreements, and internal AI governance policies, particularly in jurisdictions with emerging AI-specific regulatory frameworks such as the EU AI Act.