5 Documents
48 All provisions 15 High severity 30 Medium severity 3 Low severity
1 Changes · 12 mo 1 high
May 5, 2026 Last change

High — provisions that significantly limit your legal rights, authorize broad data collection, or create material financial exposure. Medium — provisions worth knowing about but with partial protections or limited scope. Low — standard terms with minimal consumer impact.

Governance Coverage
Privacy Rights
13 provisions · 5 high · 7 med
Restricted Content
9 provisions · 3 high · 6 med
Data Collection
9 provisions · 4 high · 5 med
Data Sharing
8 provisions · 5 high · 2 med
Enforcement Actions
4 provisions · 2 high · 2 med
Platform Discretion
3 provisions · 3 med
Acceptable Use
3 provisions · 2 med
Landing Page
2 provisions · 2 med
Data Usage
2 provisions · 1 high · 1 med
Indemnification
1 provision · 1 med
Quick Facts
Data Retention: Specified
Key Governance Provisions
High Targeting Restrictions for Minors

This provision places affirmative compliance responsibility on advertisers to configure audience targeting to exclude minors from campaigns for age-restricted products. Failure to implement appropria…

High Restricted Content Pre-Authorization Requirement

This provision creates a pre-authorization workflow that conditions campaign launch eligibility for regulated industries on affirmative platform approval. Advertisers in financial services, healthcar…

High Age-Restricted and Minor-Targeting Prohibitions

This provision places the burden of age-targeting compliance on the advertiser, including appropriate use of TikTok's targeting tools to exclude underage users from age-restricted campaigns. Given Ti…

High Account Suspension and Enforcement Authority

This provision establishes the enforcement mechanism governing all advertisers on the platform. The absence of a mandatory prior notice requirement means that account suspension may interrupt live ca…

High Restricted Content Pre-Approval Requirement

This provision creates an operational dependency on TikTok's internal approval process for advertisers in regulated industries, directly affecting campaign launch timelines. Campaigns submitted witho…

Document Coverage
Advertisingpolicy Privacypolicy Termsofservice
Last change detected: May 5, 2026 Changes (12 months): 1 (1 high) Documents monitored: 5 Provisions tracked: 48

Documents

TikTok Branded Content Policy

Medium

This is TikTok Ads' advertising policy, setting out what advertisers can and cannot promote on the TikTok platform, and under what conditions ad accounts may be approved, restricted, or suspended. …

Last updated May 20, 2026 · Advertising policy
7 provisions 8 versions captured Version history →

TikTok Industry-Specific Ad Policies

Medium

This is TikTok Ads' advertising policy, which sets the rules advertisers must follow to run paid campaigns on TikTok, covering what content is permitted, prohibited, or restricted by category. The …

Last updated May 20, 2026 · Advertising policy
7 provisions 3 versions captured Version history →

TikTok Advertising Policies

Medium

TikTok Ads' advertising policy governs what content advertisers may promote on the platform, setting out prohibited content categories, restricted categories requiring prior approval, and technical and creative requirements for ad …

Last updated May 20, 2026 · Advertising policy
8 provisions 3 versions captured Version history →

TikTok Privacy Policy

High

This document establishes TikTok's global privacy policy governing personal data collection, processing, and sharing for users of its app and website. The policy authorizes collection of location data, biometric features …

Last updated May 5, 2026 · Privacy policy
10 provisions 2 versions captured 1 significant change Version history →

TikTok Advertising Terms

Medium

The TikTok Advertising Terms establish the conditions for business access to TikTok's ad campaign creation and management platform. The platform integrates tracking technologies from Google Analytics, Meta Pixel, LinkedIn, Bing, …

Last updated May 5, 2026 · Terms of service
6 provisions 1 version captured Version history →

Recent Changes

May 5, 2026 · TikTok Privacy Policy High

TikTok Ads replaced its U.S.-specific privacy policy with language covering "other regions." The controlling entity shifted from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company.

View change record →
📈 Policy Drift Analysis View all changes →

Low Severity Provisions (0)

No provisions found.

View all high severity provisions → Compare TikTok Ads with other platforms →

Applicable Regulations

CCPA/CPRA
California, USA
View official text ↗
Colorado AI Act
US-CO
View official text ↗
CFAA
United States Federal
View official text ↗
Connecticut Data Privacy Act Amendments
US-CT
View official text ↗
CAN-SPAM
United States Federal
View official text ↗
DMA
European Union
View official text ↗
DSA
European Union
View official text ↗
ePrivacy Directive
European Union
View official text ↗
FTC Act Section 5
United States Federal
View official text ↗
GDPR
European Union
View official text ↗
Indiana Consumer Data Protection Act
US-IN
View official text ↗
Kentucky Consumer Data Protection Act
US-KY
View official text ↗
Texas AI Act
Texas, USA
View official text ↗
Universal Opt-Out Mechanism Expansion 2026
US
View official text ↗
VPPA
United States Federal
View official text ↗

Frequently Asked Questions

What TikTok Ads documents does ConductAtlas track?

ConductAtlas tracks 5 TikTok Ads documents including terms of service, privacy policy, and other governance documents. Every document is captured daily with cryptographic verification.

How many policy changes has TikTok Ads made in the past year?

TikTok Ads has made 1 policy changes in the past 12 months across the documents ConductAtlas tracks, including 1 classified as high severity.

How many provisions has ConductAtlas classified for TikTok Ads?

ConductAtlas has classified 48 provisions across TikTok Ads's tracked documents. 15 are rated high severity, 30 medium, and 3 low.

Can I get alerts when TikTok Ads changes their policies?

Yes. Monitor subscribers ($19/month) can add TikTok Ads to their watchlist and receive same-day email alerts whenever any tracked document changes.