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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
These terms govern how advertisers can use TikTok's advertising platform and establish the rules TikTok Ads sets for that relationship. You are fully responsible for everything that happens on your account, including actions by anyone you give access to, and the most TikTok Ads will ever owe you is 500 USD or your last three months of spending, whichever is more. If you are based in the US and have a dispute, you must take it to individual arbitration rather than a court.
The TikTok Advertising Terms establish the rights, obligations, and limitations governing an account holder's access to and use of TikTok's Commercial Products and Display Sites. The account holder bears sole responsibility for all activity on their Commercial Account, including that of any Permitted Users, and must not generate or permit fraudulent traffic or use TikTok Data to build audience profiles or segments. TikTok Ads receives a non-exclusive, royalty-free, worldwide, transferable, and sublicensable license to use and modify the account holder's content for product development, promotion, and improvement purposes. TikTok Ads disclaims all warranties, excludes liability for indirect, consequential, and punitive damages, and caps its aggregate liability at the greater of 500 USD or amounts paid by the account holder in the three months preceding the claim. US account holders must resolve covered disputes through binding individual arbitration, and TikTok Ads retains the right to suspend, terminate, or restrict accounts upon a determination—including a prospective one—of actual or potential breach.
As an account holder, you are solely liable for all activity on your Commercial Account, including actions by Permitted Users you have authorized, and you cannot hold TikTok Ads responsible for those actions. Your financial recovery against TikTok Ads and its affiliates is capped at the greater of 500 USD or your payments to TikTok in the three months before any claim, and you have no recourse for lost profits, lost revenue, lost data, or reputational harm. TikTok Ads may remove your content or suspend and terminate your account based on a belief—not a confirmed finding—that you are or may be in breach. The content license you grant TikTok is transferable and sublicensable, meaning TikTok Ads may pass rights over your content to third parties for product development and improvement beyond ad delivery. You are prohibited from using TikTok Data to build or improve audience profiles or segments. If you are a US-based account holder, your avenue for resolving disputes is binding individual arbitration.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
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