High, provisions that significantly limit your legal rights, authorize broad data collection, or create material financial exposure.
Medium, provisions worth knowing about but with partial protections or limited scope.
Low, standard terms with minimal consumer impact.
Objective measurements
Counted directly from the archive for TikTok Ads — documents, captured versions, and detected changes.
5
Documents tracked
44
Versions captured
2
Changes · 12 mo
2
Changes · all-time
127.0 d
Avg between changes
16
Days since change
127 d
Longest stable stretch
ConductAtlas User-Protection Index
Provisional · scored on 4 of 6
2.0/100
Consumer tier · provisional until more dimensions are known
Baseline2.0 here · corpus average 31.4 across 191 scored platformsBottom quartileQ1 18.4 · median 30.8 · Q3 42.3
Higher = more protective of you, the user/customer — a deliberately user-protective lens, not a universal “good vs bad” score.
Computed algorithmically from TikTok Ads’s cited governance stances; no dimension we haven’t confidently read is ever counted against the score. Free, reproducible, and never purchasable.
Consumer tier · 2.0/100 · provisional · scored on 4 of 6
HighProhibition on Reverse Engineering TikTok Technology
The qualifier 'to the greatest extent permitted under applicable law' means the prohibition applies as broadly as local law allows, but does not override statutory rights that cannot be contractually…
HighIndonesia five-year data retention minimum
A minimum five-year retention period means user data in Indonesia is preserved for an extended period, limiting the practical effect of any deletion or erasure rights during that window.
HighMandatory Individual Binding Arbitration for US Users
Binding individual arbitration eliminates access to courts and class actions for covered disputes, restricting US users to an individual arbitration process.
HighAggregate Liability Cap at 500 USD or Fees Paid
The cap directly limits the maximum financial recovery available to a claimant regardless of actual damages suffered, and the three-month lookback window means advertisers who spent little recently f…
HighExclusion of Indirect and Consequential Damages
The exclusion covers the categories of loss most commonly associated with advertising failures—lost profits, lost revenue, lost data, and reputational harm—leaving the account holder without recourse…
This is TikTok Ads Manager's Business Help Center page, which discloses product updates, feature availability conditions, and operational requirements for advertisers running paid campaigns on TikTok. The most operationally significant …
TikTok Ads sets rules about what kinds of ads are allowed on its platform, banning things like deceptive, false, or harmful content and placing special restrictions on sensitive categories such …
This document sets the rules for what advertisers can and cannot do on TikTok Ads. Ads that are adult in nature, dangerous, deceptive, false, or misleading are not allowed, and …
TikTok Ads collects extensive data about you—including what you do on other websites, apps, and in stores, as well as face and body feature data from your videos and even …
Last updated May 5, 2026
· Privacy policy
10 provisions4 versions captured1 significant changeVersion history →
These terms govern how advertisers can use TikTok's advertising platform and establish the rules TikTok Ads sets for that relationship. You are fully responsible for everything that happens on your …
TikTok Ads replaced its U.S.-specific privacy policy with language covering "other regions." The controlling entity shifted from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company.
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
What TikTok Ads documents does ConductAtlas track?
ConductAtlas tracks 5 TikTok Ads documents including terms of service, privacy policy, and other governance documents. Every document is captured daily with cryptographic verification.
How many policy changes has TikTok Ads made in the past year?
TikTok Ads has made 2 policy changes in the past 12 months across the documents ConductAtlas tracks, including 1 classified as high severity.
How many provisions has ConductAtlas classified for TikTok Ads?
ConductAtlas has classified 74 provisions across TikTok Ads's tracked documents. 26 are rated high severity, 41 medium, and 7 low.
Can I get alerts when TikTok Ads changes their policies?
Yes. Monitor subscribers ($4.99/month) can add TikTok Ads to their watchlist and receive same-day email alerts whenever any tracked document changes.
You're already tracking a platform
Monitoring is a paid feature. Monitor emails you the same day a platform you choose changes its terms.