High, provisions that significantly limit your legal rights, authorize broad data collection, or create material financial exposure. Medium, provisions worth knowing about but with partial protections or limited scope. Low, standard terms with minimal consumer impact.
Higher = more protective of you, the user/customer — a deliberately user-protective lens, not a universal “good vs bad” score. Computed algorithmically from TikTok Ads’s cited governance stances; no dimension we haven’t confidently read is ever counted against the score. Free, reproducible, and never purchasable.
The qualifier 'to the greatest extent permitted under applicable law' means the prohibition applies as broadly as local law allows, but does not override statutory rights that cannot be contractually…
A minimum five-year retention period means user data in Indonesia is preserved for an extended period, limiting the practical effect of any deletion or erasure rights during that window.
Binding individual arbitration eliminates access to courts and class actions for covered disputes, restricting US users to an individual arbitration process.
The cap directly limits the maximum financial recovery available to a claimant regardless of actual damages suffered, and the three-month lookback window means advertisers who spent little recently f…
The exclusion covers the categories of loss most commonly associated with advertising failures—lost profits, lost revenue, lost data, and reputational harm—leaving the account holder without recourse…
This is TikTok Ads Manager's Business Help Center page, which discloses product updates, feature availability conditions, and operational requirements for advertisers running paid campaigns on TikTok. The most operationally significant …
TikTok Ads sets rules about what kinds of ads are allowed on its platform, banning things like deceptive, false, or harmful content and placing special restrictions on sensitive categories such …
This document sets the rules for what advertisers can and cannot do on TikTok Ads. Ads that are adult in nature, dangerous, deceptive, false, or misleading are not allowed, and …
TikTok Ads collects extensive data about you—including what you do on other websites, apps, and in stores, as well as face and body feature data from your videos and even …
These terms govern how advertisers can use TikTok's advertising platform and establish the rules TikTok Ads sets for that relationship. You are fully responsible for everything that happens on your …
TikTok Ads substantially restructured its privacy policy in an update detected on July 16, 2026, expanding disclosure of data collection practices and reorganizing how it describes information handling. The revised …
View change record →TikTok Ads replaced its U.S.-specific privacy policy with language covering "other regions." The controlling entity shifted from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company.
View change record →Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
ConductAtlas tracks 5 TikTok Ads documents including terms of service, privacy policy, and other governance documents. Every document is captured daily with cryptographic verification.
TikTok Ads has made 2 policy changes in the past 12 months across the documents ConductAtlas tracks, including 1 classified as high severity.
ConductAtlas has classified 74 provisions across TikTok Ads's tracked documents. 26 are rated high severity, 41 medium, and 7 low.
Yes. Monitor subscribers ($4.99/month) can add TikTok Ads to their watchlist and receive same-day email alerts whenever any tracked document changes.