4 Documents
1 All provisions
0 Changes · 12 mo
- Last change
Objective measurements
Counted directly from the archive for TikTok Ads — documents, captured versions, and detected changes.
4
Documents tracked
53
Versions captured
0
Changes · 12 mo
0
Changes · all-time
ConductAtlas User-Protection Index
Provisional · scored on 4 of 6
2.0/100
Consumer tier · provisional until more dimensions are known
How is this scored? →
Baseline 2.0 here · corpus average 31.4 across 191 scored platforms Bottom quartile Q1 18.4 · median 30.8 · Q3 42.3

Higher = more protective of you, the user/customer — a deliberately user-protective lens, not a universal “good vs bad” score. Computed algorithmically from TikTok Ads’s cited governance stances; no dimension we haven’t confidently read is ever counted against the score. Free, reproducible, and never purchasable.

Consumer tier · 2.0/100 · provisional · scored on 4 of 6
Data sharing & sale weight 20% not stated
AI training on your data weight 18% 0.0
Data retention & deletion weight 15% 8.8
Content ownership & licence weight 15% not stated
Liability & warranties weight 10% 0.0
Business tier · 44.4/100 · provisional · scored on 4 of 6
Arbitration & class action weight 22% not stated
Data sharing & sale weight 20% 65.0
AI training on your data weight 18% 0.0
Data retention & deletion weight 15% 100.0
Content ownership & licence weight 15% not stated
Liability & warranties weight 10% 0.0
Governance Coverage
Arbitration
30 provisions
Contract Terms
27 provisions
Intellectual Property
12 provisions
Liability Limitation
9 provisions
Account Control
8 provisions
Developer Api
5 provisions
Legal Jurisdiction
5 provisions
Export Sanctions
5 provisions
Data Sharing
4 provisions
Acceptable Use
4 provisions
Quick Facts
Arbitration: Required
AI Training: Trains on your content
Data Retention: Deleted after account closure
Class Action: Waived
Key Governance Provisions
Prohibition on Reverse Engineering TikTok Technology

The qualifier 'to the greatest extent permitted under applicable law' means the prohibition applies as broadly as local law allows, but does not override statutory rights that cannot be contractually…

Mandatory Individual Binding Arbitration for US Users

Binding individual arbitration eliminates access to courts and class actions for covered disputes, restricting US users to an individual arbitration process.

Aggregate Liability Cap at 500 USD or Fees Paid

The cap directly limits the maximum financial recovery available to a claimant regardless of actual damages suffered, and the three-month lookback window means advertisers who spent little recently f…

Exclusion of Indirect and Consequential Damages

The exclusion covers the categories of loss most commonly associated with advertising failures—lost profits, lost revenue, lost data, and reputational harm—leaving the account holder without recourse…

Commercial Products Provided As-Is Without Warranties

The total disclaimer of warranties means TikTok Ads bears no contractual obligation regarding the quality, fitness, reliability, or availability of its Commercial Products and Display Sites.

Document Coverage
Advertisingpolicy Termsofservice
Last change detected: - Changes (12 months): 0 Documents monitored: 4 Provisions tracked: 1
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Documents

TikTok Branded Content Policy

Advertising policy
0 provisions 34 versions captured Version history →

TikTok Industry-Specific Ad Policies

Advertising policy
0 provisions 7 versions captured Version history →

TikTok Advertising Policies

Advertising policy
0 provisions 6 versions captured Version history →

TikTok Advertising Terms

High

These terms govern how advertisers can use TikTok's advertising platform and establish the rules TikTok Ads sets for that relationship. You are fully responsible for everything that happens on your …

Terms of service
1 provision 2 versions captured Version history →
📈 Policy Drift Analysis View all changes →

Selected provisions (0 of 1)

No provisions found.

Compare TikTok Ads with other platforms →

Get the weekly coverage letter

Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.

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Frequently Asked Questions

What TikTok Ads documents does ConductAtlas track?

ConductAtlas tracks 4 TikTok Ads documents including terms of service, privacy policy, and other governance documents. Every document is captured daily with cryptographic verification.

How many policy changes has TikTok Ads made in the past year?

TikTok Ads has made 0 policy changes in the past 12 months across the documents ConductAtlas tracks.

How many provisions has ConductAtlas classified for TikTok Ads?

ConductAtlas has classified 1 provisions across TikTok Ads's tracked documents.

Can I get alerts when TikTok Ads changes their policies?

Yes. Monitor subscribers ($4.99/month) can add TikTok Ads to their watchlist and receive an email alert after the daily check that finds a change to a tracked document. We check daily where we can, and show you where we can't.