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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
This is TikTok Ads Manager's Business Help Center page, which discloses product updates, feature availability conditions, and operational requirements for advertisers running paid campaigns on TikTok. The most operationally significant disclosure is that TikTok's legacy Mobile Measurement Partner integration was discontinued as of March 31, 2025, meaning apps not migrated to Self-Attributing Network integration lose in-app event sharing, attribution data, and the ability to create new campaigns or ad groups. The page also discloses that TikTok's Instant Form lead capture tool enables real-time CRM sync and email list building directly within the TikTok app, with applicability across multiple named markets.
This document is a TikTok Ads Manager Business Help Center page, not a formal advertising policy with a stated legal basis; it functions as a product and feature disclosure hub for advertisers using TikTok's paid advertising infrastructure. The page discloses operational requirements including a mandatory migration deadline of March 31, 2025, after which apps remaining on legacy Mobile Measurement Partner integration will lose in-app event sharing, attribution functionality, and the ability to create new campaigns or ad groups. The document describes feature availability constraints by geography and objective type, such as TikTok Shop Ads being restricted to specific named markets and requiring a sales objective with TikTok Shop as the product source. No formal regulatory frameworks are cited within this document, though the advertising practices, data collection mechanisms implied by event sharing and attribution infrastructure, and lead generation data capture via Instant Forms may engage frameworks including GDPR in EU markets, CCPA for California-based advertisers and consumers, FTC guidelines on advertising disclosures, and COPPA where minor users interact with advertised content. Material compliance considerations include the operational disruption triggered by the SAN migration deadline, the cross-border applicability of Shop Ads across named jurisdictions each with distinct consumer protection regimes, and the use of Instant Forms for real-time CRM sync and email list building, which may implicate consent and data handling obligations under applicable jurisdiction-specific frameworks.
The document establishes that advertisers whose apps remain on legacy MMP integration after March 31, 2025 will no longer receive in-app event sharing or attribution data for TikTok campaigns, and new campaign and ad group creation will be suspended until migration to SAN integration is completed. Under these terms, TikTok Shop Ads are available only to advertisers in the 16 specifically named markets and only when the sales objective with TikTok Shop as the product source is selected. The Instant Form lead capture mechanism, as described, authorizes real-time CRM system sync and the building of customer and email lists from in-app form submissions.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
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