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This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy policy expands disclosure of data collection practices affecting all users. The revised terms now explicitly describe collection of AI interactions (prompts, questions, and responses), clipboard content when accessing certain functions, pre-upload collection of user content for recommendations, and messaging through shopping features. The policy now explicitly addresses state-specific health privacy laws and CCPA-defined sensitive personal information, including racial or ethnic origin, health diagnoses, sexual orientation, and immigration status. The policy establishes that TikTok does not require provision of sensitive information but notes that published user content on these topics may be visible depending on privacy settings. You can adjust your settings to control which data types are collected and manage your contact sync preferences.
View change record →The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →How other platforms handle this
We collect and keep personal data only as needed or allowed for the purposes set out in this Statement, based on the reason we collected the personal data in the first instance and what is permitted under the laws that apply to the processing.
We may retain your Personal Data for a period of time consistent with the original purpose of collection...or as long as required to fulfill our legal and/or regulatory obligations.
Affirm will retain your information in accordance with our Privacy Policy and any applicable state or federal law, rule or regulation.
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"After you have terminated your use of our Platform and the five (5) years retention period has lapsed, we store your information in an aggregated and anonymised format.Excerpt from TikTok Ads's TikTok Privacy Policy
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The clause states: “After you have terminated your use of our Platform and the five (5) years retention period has lapsed, we store your information in an aggregated and anonymised format.”
ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.