TikTok states that in the event of a merger, acquisition, sale of assets, or bankruptcy, your personal information may be shared with or transferred to the parties involved in that transaction.
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework under which user data may be transferred to successor entities or acquirers during corporate restructuring events. It clarifies that information collected under the privacy policy may be treated as a transferable business asset subject to the same privacy obligations.
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →Your personal information collected by TikTok may be transferred to another company as part of a corporate sale, merger, or bankruptcy proceeding, including during preliminary negotiations, under this provision.
How other platforms handle this
We may share personal information with third-party service providers and partners who support our business operations, including identity verification providers, payment processors, analytics providers, marketing partners, and blockchain analytics companies.
We may share information about you and your transactions with Card Networks and our financial services partners. By accepting this agreement, you authorize Stripe to share your information with these entities for purposes including facilitating your use of the Services, complying with applicable law...
Uber may share data about users, including personal information, with law enforcement officials, government authorities, and private parties as required by law, and in response to legal process, court orders, or government requests, including national security or law enforcement requirements.
Monitoring
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"We may share Information We Collect in connection with or during negotiations of a corporate transaction, such as a merger, acquisition in full or in part, reorganization, asset sale, or in the unlikely event of bankruptcy.— Excerpt from TikTok Ads's TikTok Privacy Policy
1. REGULATORY LANDSCAPE: Asset sale and merger provisions in privacy policies are generally permissible under US law, though CCPA/CPRA requires that personal information transferred in a business transfer be used only in a manner consistent with the original privacy policy. The FTC has taken enforcement action in cases where data transferred in corporate transactions was used in ways inconsistent with the original privacy policy. 2. GOVERNANCE EXPOSURE: Low-Medium. This is a standard provision in US privacy policies; the primary compliance consideration is ensuring that any acquirer or transaction counterparty receiving personal information is bound by obligations consistent with the terms of this policy and applicable law. 3. JURISDICTION FLAGS: California's CPRA requires that personal information transferred in a business transaction continue to be used only for the purposes disclosed at the time of collection. State attorneys general may scrutinize data transfers if an acquirer subsequently uses the data in ways not contemplated by this policy. 4. CONTRACT AND VENDOR IMPLICATIONS: Due diligence and transaction agreements should include provisions requiring the acquirer to honor the terms of this privacy policy with respect to personal information transferred. Data processing agreements and privacy policy obligations should survive the transaction. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should ensure that any transaction agreement includes representations and warranties about the acquirer's compliance with applicable privacy law with respect to transferred personal information. Notification obligations to users following a transaction should be assessed under applicable state law.
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This provision establishes the operational framework under which user data may be transferred to successor entities or acquirers during corporate restructuring events. It clarifies that information collected under the privacy policy may be treated as a transferable business asset subject to the same privacy obligations.
Your personal information collected by TikTok may be transferred to another company as part of a corporate sale, merger, or bankruptcy proceeding, including during preliminary negotiations, under this provision.
ConductAtlas has identified this type of provision across 9 platforms. See the full comparison.
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