This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →How other platforms handle this
We keep some data until you delete your Google Account, such as information about how often you use Gemini Apps.
your measurement data regarding your sleep, readiness, and activity is stored only so long as your Oura account is active.
We may retain your Personal Data for a period of time consistent with the original purpose of collection...or as long as required to fulfill our legal and/or regulatory obligations.
"when we process your information such as your account information to provide you with the Platform, we keep this information for as long as you have an account.Excerpt from TikTok Ads's TikTok Privacy Policy
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The clause states: “when we process your information such as your account information to provide you with the Platform, we keep this information for as long as you have an account.”
ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.
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