“THE MAXIMUM LIABILITY OF TIKTOK AND ITS AFFILIATES TO YOU WILL NOT IN AGGREGATE EXCEED THE GREATER OF 500 USD OR THE AMOUNTS PAID BY YOU TO TIKTOK, IF ANY, WITHIN THE 3 MONTHS BEFORE THE CLAIM AROSE.”
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The cap directly limits the maximum financial recovery available to a claimant regardless of actual damages suffered, and the three-month lookback window means advertisers who spent little recently face a cap close to 500 USD.
If you have a claim against TikTok Ads or its affiliates, your total recoverable amount is capped at the greater of 500 USD or your payments in the prior three months, no matter how large your actual loss.
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"THE MAXIMUM LIABILITY OF TIKTOK AND ITS AFFILIATES TO YOU WILL NOT IN AGGREGATE EXCEED THE GREATER OF 500 USD OR THE AMOUNTS PAID BY YOU TO TIKTOK, IF ANY, WITHIN THE 3 MONTHS BEFORE THE CLAIM AROSE.Excerpt from TikTok Ads's TikTok Advertising Terms
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The cap directly limits the maximum financial recovery available to a claimant regardless of actual damages suffered, and the three-month lookback window means advertisers who spent little recently face a cap close to 500 USD.
If you have a claim against TikTok Ads or its affiliates, your total recoverable amount is capped at the greater of 500 USD or your payments in the prior three months, no matter how large your actual loss.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
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