TikTok Ads · TikTok Advertising Terms · View original document ↗

Aggregate Liability Cap at 500 USD or Fees Paid

High severity High confidence Explicitdocumentlanguage Common · 289 of 352 platforms
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This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The cap directly limits the maximum financial recovery available to a claimant regardless of actual damages suffered, and the three-month lookback window means advertisers who spent little recently face a cap close to 500 USD.

Consumer impact (what this means for users)

If you have a claim against TikTok Ads or its affiliates, your total recoverable amount is capped at the greater of 500 USD or your payments in the prior three months, no matter how large your actual loss.

How other platforms handle this

ActiveCampaign Medium

If you knowingly misrepresent that any activity or material on our Services is infringing, you may be liable to ActiveCampaign for certain costs and damages.

Leonardo AI Medium

A party's liability for any Liability under these Terms will be reduced proportionately to the extent the relevant Liability was caused or contributed to by the actions (or inactions) of the other party...

Netflix Medium

The Netflix service and/or some of the Netflix content may not be available at any time as a result of events beyond our reasonable control...we will not be held liable should such events occur.

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▸ View Original Clause Language DOCUMENT RECORD
"
THE MAXIMUM LIABILITY OF TIKTOK AND ITS AFFILIATES TO YOU WILL NOT IN AGGREGATE EXCEED THE GREATER OF 500 USD OR THE AMOUNTS PAID BY YOU TO TIKTOK, IF ANY, WITHIN THE 3 MONTHS BEFORE THE CLAIM AROSE.

— Excerpt from TikTok Ads's TikTok Advertising Terms

Applicable regulations

FTC Act Section 5
United States Federal

Provision details

Document information
Document
TikTok Advertising Terms
Entity
TikTok Ads
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
July 9, 2026
Record ID
CA-P-069830
Document ID
CA-D-00672
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6d6d2442dc951cb4316d6640845a89175bdabb09df6b90db1c7811a0b0590647
Analysis generated
May 7, 2026 17:34 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TikTok Ads
Document: TikTok Advertising Terms
Record ID: CA-P-069830
Captured: 2026-05-07 17:34:33 UTC
SHA-256: 6d6d2442dc951cb4…
URL: https://conductatlas.com/platform/tiktok-ads/tiktok-advertising-terms/provision/CA-P-069830/aggregate-liability-cap-at-500-usd-or-fees-paid/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does TikTok Ads's Aggregate Liability Cap at 500 USD or Fees Paid clause do?

The cap directly limits the maximum financial recovery available to a claimant regardless of actual damages suffered, and the three-month lookback window means advertisers who spent little recently face a cap close to 500 USD.

How does this clause affect you?

If you have a claim against TikTok Ads or its affiliates, your total recoverable amount is capped at the greater of 500 USD or your payments in the prior three months, no matter how large your actual loss.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.

Is ConductAtlas affiliated with TikTok Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.