This provision establishes categorical prohibitions on sensitive-attribute targeting that interact with GDPR special category data restrictions and FTC guidance on sensitive data in advertising, and places affirmative obligations on advertisers not to import audience data based on these attributes.
This provision defines the scope of the Credit Special Ad Category, establishing that a broad range of consumer and commercial lending products trigger the mandatory designation. Financial services advertisers must assess whether their specific product types fall within this definition to maintain compliance with both Meta's policy and the Equal Credit Opportunity Act.
This provision operationally defines the scope of the Housing Special Ad Category, establishing which product and service types trigger the mandatory designation and associated targeting restrictions. Real estate, mortgage, insurance, and home services advertisers must evaluate whether their campaigns fall within this definition to maintain compliance with both Meta's policy and applicable fair housing law.
This provision requires advertisers to audit any audience segments, custom audiences, or third-party data sets used in LinkedIn campaigns to confirm they do not incorporate these prohibited categories. Because the prohibition extends to categories as defined by applicable law, the operational scope may vary across jurisdictions, including GDPR special categories in the EU and state-level sensitive data definitions in the US.
This provision places affirmative compliance responsibility on advertisers to configure audience targeting to exclude minors from campaigns for age-restricted products. Failure to implement appropriate targeting parameters may constitute a policy violation triggering ad removal or account action.
This provision restricts the use of sensitive data categories for ad targeting, which intersects with GDPR Article 9 special category data protections in the EU and similar frameworks in other jurisdictions; advertisers using audience segmentation tools must verify that their targeting configurations do not rely on prohibited sensitive attributes.