“Ads that promote or reference alcohol must not: Target or be likely to appeal particularly to people under the legal drinking age in the territory where the ad will run.”
This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Alcohol advertisers must account for the legal drinking age of each specific territory where their ad is served, not a single universal age threshold.
Alcohol ads that target or are likely to particularly appeal to underage audiences in their territory are prohibited from running on Snapchat Ads.
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"Ads that promote or reference alcohol must not: Target or be likely to appeal particularly to people under the legal drinking age in the territory where the ad will run.Excerpt from Snapchat Ads's Snapchat Advertising Policies
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Alcohol advertisers must account for the legal drinking age of each specific territory where their ad is served, not a single universal age threshold.
Alcohol ads that target or are likely to particularly appeal to underage audiences in their territory are prohibited from running on Snapchat Ads.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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