“Ads displayed in an app...may not engage in targeted or behavioral advertising based on sensitive user data such as health/medical data...school and classroom data...or from kids...”
This analysis describes what Apple's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This prohibition directly limits how ad networks and developers can monetize app audiences by restricting use of the most sensitive personal data categories for targeting.
Interpretive note: The excerpt uses 'such as', indicating the listed data types are examples rather than an exhaustive list; the full scope of 'sensitive user data' may be broader than the named categories.
Users whose health, educational, or children's data is present in an app are protected from having that data used to target them with behavioral advertising.
How other platforms handle this
you can navigate to "Ads" in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps.
If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.
If you are under the age of majority in your jurisdiction, you must use the Sites under the supervision of your parent, legal guardian, or responsible adult even if your age is above the Indeed permitted use age for that jurisdiction.
"Ads displayed in an app...may not engage in targeted or behavioral advertising based on sensitive user data such as health/medical data...school and classroom data...or from kids...Excerpt from Apple's App Store Review Guidelines
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This prohibition directly limits how ad networks and developers can monetize app audiences by restricting use of the most sensitive personal data categories for targeting.
Users whose health, educational, or children's data is present in an app are protected from having that data used to target them with behavioral advertising.
ConductAtlas has identified this type of provision across 144 platforms. See the full comparison.
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