“Displaying ads that are targeted based on data about your current trip or delivery request, including time of request and services requested. For example, if you request a trip to a supermarket...”
This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This establishes a specific restriction on real-time trip data use for ad targeting, which is a meaningful limit on how live user activity data can be exploited commercially.
Interpretive note: The excerpt names this practice in a way that strongly implies it is a restriction (a practice Uber does not engage in), but the exact framing of the surrounding clause is not quoted. The excerpt may be part of a list of prohibited or non-practised activities. Confidence is medium because the full sentence structure establishing whether this is a prohibition or a description of non-practice is not present in the excerpt.
Your current trip details, request time, and services requested cannot be used by Uber to target ads to you.
How other platforms handle this
Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.
we may share, or permit third party online advertising networks and other third-party services, to collect, information about your use of our Services over time so that they may display ads that may be relevant to your interests...
Ads for non-surgical cosmetic procedures (e.g., lip fillers, botox) must be age targeted 18+.
"Displaying ads that are targeted based on data about your current trip or delivery request, including time of request and services requested. For example, if you request a trip to a supermarket...Excerpt from Uber's Privacy Notice
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This establishes a specific restriction on real-time trip data use for ad targeting, which is a meaningful limit on how live user activity data can be exploited commercially.
Your current trip details, request time, and services requested cannot be used by Uber to target ads to you.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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