This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Ads personalization is turned off in contexts involving children and teens, limiting targeted advertising directed at those groups.
Interpretive note: The excerpt is heavily truncated with an ellipsis, making it impossible to confirm the full scope of the clause, which additional measures are included, or the precise mechanism by which personalization is disabled. The canonical claim is limited strictly to what the fragment establishes: that disabling ads personalization is part of protections for children and teens. The reference to measures that 'work together' suggests additional protections exist but they are not identified in the excerpt.
Children and teens are subject to a protection regime that includes the disabling of ads personalization.
How other platforms handle this
If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.
Users 18 years old and older will see personalized ads on Roblox (with consent, where required).
This Site does not intend to market any products or services to children under thirteen (13) years of age.
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"Disabling ads personalization... work together to provide strong protections— Excerpt from Google Ads's Google Ads Advertising Policies Overview
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Ads personalization is turned off in contexts involving children and teens, limiting targeted advertising directed at those groups.
Children and teens are subject to a protection regime that includes the disabling of ads personalization.
ConductAtlas has identified this type of provision across 146 platforms. See the full comparison.
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